82. Shawn Seipler on the Power of Purpose, and the Power of Soap

Purpose and Profit with Kathy Varol

Shawn Seipler is the founder and CEO of Clean The World, a social enterprise that offers sustainable, socially responsible programs to the hospitality and meetings industry. Their mission is to prevent millions of deaths caused by acute respiratory infection and diarrheal disease.

Clean The World started in Shawn’s garage in 2009, recycling leftover soap from hotel rooms to create new bars for those in need. Today Clean the World is a global enterprise with over 8,300 hospitality partners, and processing centers in seven cities that have manufactured and donated more than 84 million bars of soap while diverting 26.7 million pounds of waste from landfills.

Partner organization CTW Events is a customizable team-building experience with a purpose that enables corporate teams to build hygiene or educational kits. Since 2012, CTW Events has distributed 5.1 million kits to over 933 charity partners around the globe and supported 191,000 hours of corporate team-building participation.

In this episode we discuss:

● How one person's trash can be another person's treasure (and life saver!)

● The ups and downs of a social impact start-up

● The importance of mission when the going gets tough

Key Takeaways:

● The Power of Clarity: Ever notice how a simple, easy-to-understand mission can light a fire in your belly? It's like a roadmap, guiding us through the twists and turns of our journey. When a mission speaks to our hearts, it's not just a statement—it's a call to action that inspires us to roll up our sleeves and get to work. In a world buzzing with noise, clarity is a powerful lightning bolt leading us toward meaningful change

● Honoring the Why: Amidst the complexities of execution, it's essential to stay true to your “why” not your “how”. While strategies and tactics may evolve, the core purpose (i.e. your “why) remains constant, guiding decision-making and fostering authenticity. Staying true to our why is like finding our true north. It keeps our actions grounded, reminding us of our core values and passions.

● The Rise of Changemakers: We need more people rolling up their sleeves and using their intellect, creativity, and business knowledge to dive into the world of social enterprises—accelerating the business revolution. The power of social enterprise is in the marriage of business savvy with social impact. It’s the marriage of purpose and profit. These changemakers aren't just dreaming of a better world—they're building it, one impactful venture at a time.

References:

● Connect with Shawn on LinkedIn

● Clean the World

● The WASH Foundation

● CTW Events

● The Soap Story Museum

● “After 10 million bars of soap, Clean the World is just beginning”, Orlando Sentinel

● CBS Evening News feature on Clean the World

● Learn about becoming a B Corp at B Lab.

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