From College Sweethearts to Design Innovators with Mike and Tori Logan: Mastering Collaboration, Client Relationships, and Branding Strategies

Ready Set Collaborate with Wanda Pearson

Unlock the secrets of successful collaboration and entrepreneurship with Tori and Mike Logan of Perfectly Different Design. Join us on Ready Set Collaborate as we explore their incredible journey from college sweethearts at Georgia State University to founding their innovative design company in 2013. Learn how Tori's early passion for art, inspired by her father's print company, and the heartfelt inspiration behind their company name, grounded in their relationship and a meaningful song, fueled their creative success. The Logans passionately discuss the crucial role of collaboration in thriving as a company and their dedication to providing specialized design solutions for small businesses, nonprofits, and churches.
Ever wondered what truly separates a brand from branding? Tori and Mike unravel this distinction while sharing their own transition from traditional employment to entrepreneurship, catalyzed by personal faith and the COVID-19 pandemic. Discover how side gigs and a strong professional network gradually morphed into a prosperous full-time business. The Logans emphasize the importance of understanding client values and audience needs, using a question-driven approach to authentically craft a brand strategy that resonates deeply with the core identity of their clients.
Get a behind-the-scenes look at their meticulous web and print design processes. From initial client consultations to managing expectations and ensuring color accuracy, Tori and Mike leave no stone unturned. They share invaluable strategies for maintaining strong client relationships, including consistent communication and thoughtful gestures of appreciation. This episode is a goldmine of insights on achieving success through thoughtful collaboration and expert design, making it a must-listen for aspiring entrepreneurs and established professionals alike.
Connect with Tori and Mike Logan
https://www.perfectlydifferentdesign.com/
[e-mail]
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Capítulos

1. The Art of Networking and Collaboration (00:00:00)

2. Navigating Brand Strategy and Business Growth (00:08:56)

3. Web and Print Design Processes (00:16:28)

4. Color Accuracy, Client Expectations, Customer Relationships (00:21:57)