Amazon Tips for Food Businesses Part 1: How to Use SEO Keywords to Get Found with Shannon Roddy

Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

Amazon is a growth channel for many food and beverage brands, but how do you stand out in the sea of options? And how do you improve the chances that your brand will show up in searches that will actually convert to sales?

In this episode of the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva talks with Shannon Roddy, Amazon Expert, founder of Marketplace Seller Courses, and creator of the Amazon Brand Success Academy. Together they cover why keywords are such an important part of your SEO strategy on Amazon as a food business, and how to get started.

In This Episode:

• The three-step Amazon Flywheel process for continually improving your Amazon listings.
• Why SEO keyword research is so important to understand.
• Why it’s so beneficial to get in the top three results on Amazon.
• How to get started with keyword research for your food business.
• Why it’s worth the time to find specific long-tail keywords for your brand.
• Why using general keywords can actually hurt your product’s listings.
• How Amazon SEO is different than Google SEO.
• What you can do today to get starting thinking about SEO for Amazon.

Resources:

• Ep #47: Amazon Success Strategies for Food Businesses with Shannon Roddy
• Ep #80: 4 Ways to Improve Efficiency and Drive Value Using Lean Principles with Alan Goodman
• Amazon SEO Keyword Research Preparation (this is the download Shannon mentioned)
• Free Webinar: How to Successfully Launch, Grow & Protect Your Brand on Amazon
• Cerebro Amazon keyword research tool by Helium10
• Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins
• Real Food Brands Marketing Roundtable Facebook Group
• Connect with Katie on Instagram
• Get Your Free Brand Strategy Checkup