Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies.

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Contributors:

Kim Newlove - The Pharmacists Voice, Perrysburg Podcast

Kris - Podtastic Audio

Kiona Nessenbaum - Birth As We Know It

Takeaways:

• Building a relationship with your podcast guests before the interview can lead to better promotion later.
• Make it easy for guests to share their episodes by providing direct links and images.
• As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed.
• Offering your guests clear and simple promotional tools can encourage them to share your interview.
• Please tell your guests when their episodes will be released to help them prepare to share.
• As a guest, promise to promote the episode to increase your chances of being invited back.
• If you want them to share, the interview should be different than previous interviews.

Links referenced in this episode:

• schoolofpodcasting.com
• thepharmacistvoice.com
• perrysburgpodcast.com
• podcasticaudio.com
• birthaswenowitpodcast.com
• smartbusinessrevolution.com

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