))
Market Research Demystified - Dr. Melanie Richards
Série arquivada ("Feed inativo " status)
When?
This feed was archived on October 03, 2024 13:09 (
Why? Feed inativo status. Nossos servidores foram incapazes de recuperar um feed de podcast válido por um período razoável.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 276513863 series 2818835
Conteúdo fornecido por Tim Yeadon and Clyde Golden. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Tim Yeadon and Clyde Golden ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Melanie Richards is Chief Thought Partner and owner at Thought Catalyst, a market research firm in Johnson City, TN, where she's also an Assistant Professor of Media and Communication at East Tennessee State University. Other topics included:
- The pandemic’s effects on working parents, especially working mothers, along with how having kids stay home can increase gender inequities.
- What companies currently ask for from researchers versus what they should ask for.
- Data that organizations already have, but don’t use, common mistakes that companies make with research.
- How small companies or agencies can use research and data.
- How to create a comprehensive plan for highly effective research.
- Media Strategy and Audience.
- Foundational marketing principles.
- The importance of separating a marketing strategy from marketing tactics.
- Why you should always start research with goals.
- The importance of diversity and representation in research.
- Research as a customer experience touch point, and the importance of making it a good experience for the customer.
Click Here for Episode Transcripts
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
22 episódios
Compartilhar
