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Turning Your Passion Into A Professional Niche - Katie Betts
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Conteúdo fornecido por Tim Yeadon and Clyde Golden. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Tim Yeadon and Clyde Golden ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts.
- How Katie niched in marketing for the circus community [00:26]
- Explainer videos and where the need for them exists (or doesn't) [1:11]
- An overview of the circus world [3:00]
- What part of the circus community Shared Culture Concepts does marketing for [4:34]
- Building sustainable service packages [5:20]
- Charging for your work vs. doing things for free or cheap [7:21]
- Business mistakes Katie has made by doing things for free [8:09]
- How Katie named Shared Culture Concepts [11:07]
- Katie's path to becoming a marketer [12:42]
- How Katie became an aerialist [17:19]
- Merging a personal passion with your marketing agency [18:24]
- Katie's experience with the pandemic [20:07]
- Building and keeping a team [21:03]
- Finding your niche but remaining open [24:28]
- Marketing a marketing agency [26:13]
Episode Transcript and Mentions:
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs. Visit https://clydegolden.com
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