#138: Insider Tips for Getting Your Message in Front of the Media

The Book Marketing Action Podcast

In this episode, Becky talks to Mary O’Donohue—Media Coach for Women Nonfiction Authors, a #1 Bestselling Parenting Author, and a former Post Producer for The Oprah Winfrey Show. Listen as Mary shares valuable insights from her extensive career in television and her expertise in media coaching for authors. She emphasizes how important it is for authors to understand the media landscape and showcase the value they have to offer the audiences of major media outlets. Through real-life stories and practical advice, Mary provides guidance on how to overcome fear and anxiety when trying to get your message in front of the media.

During the episode, you’ll learn:

• About Mary, the work she has done throughout her career, and her book, When You Say 'Thank You,' Mean It.
• How Mary’s career in television contributed to the work she is doing now as a media coach for authors.
• How Mary helps set authors’ expectations about the reality of what it takes to get on a major broadcast media show.
• What makes a guest “bookable.”
• Advice for women nonfiction authors who want to get their message or book in front of the media to grow their impact.
• Why podcasts are such a crucial part of marketing and book promotion today.
• Tips for how authors can tackle the fear and anxiety they may experience as they approach the world of media.

Don’t forget to check out our show notes, which include action steps and resources.

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