#139: Bringing the Vulnerability of a Memoir to Social Media

The Book Marketing Action Podcast

In this episode, Becky talks to Ginelle Testa—Author of Make a Home Out of You: A Memoir, which is launching next week. Ginelle shares the inspiration behind writing a deeply personal book and her journey of overcoming addiction and finding self-love. She also talks about how showing up authentically in online spaces helped her grow her social media presence and reach new audiences with her important message.

During the episode, you’ll learn:

• About Ginelle and her work in the world.
• The meaning behind Ginelle’s new memoir, Make a Home Out of You, and her publishing path.
• What inspired Ginelle to write her memoir, especially one that digs into challenging emotional times in her life.
• What inspired her to translate that level of authenticity to her social media channels.
• Some of the challenges Ginelle had to overcome as she wrote her memoir and shared intense experiences in her life.
• How and why “edginess” helped Ginelle go viral.
• How she approaches sharing about her vulnerable experiences—in real time vs. letting some time pass.
• What she has enjoyed most about showcasing her author journey, even the emotional moments, and how it has helped build momentum for her book.
• How Ginelle stays consistent and intentional with her posting.
• How creating short-form videos has been a major part of her growth and finding new audiences, as well as her strategies for creating videos.
• How long Ginelle has been showing up in online spaces.
• How she prioritizes the initiatives she has energy for.
• What she hopes people will take away from the experience of reading her memoir and engaging with her social content.

Don’t forget to check out our show notes, which include action steps and resources.

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