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Soda company StrangeLove's unlikely origin story
Manage episode 441432882 series 3418964
We're joined this episode by James Bruce, who together with school friend Stafford Fox founded StrangeLove Beverage Co in Byron Bay, Australia, in 2012.
StrangeLove is an unlikely story of entrepreneurialism that began with a single product –StrangeLove Organic Ginger Beer Energy Elixir – ‘a ginger beer so hot it was almost undrinkable’ that also contained functional ingredients like green tea and yerba mate.
Over an at times tumultuous decade in which James and Stafford were continually running out of money, the StrangeLove offering evolved into a portfolio of adult soft drinks, mixers and mineral waters that proved so popular the business was ultimately acquired in 2022 by Asahi Beverages.
This episode of Drinks Adventures was produced in partnership with StrangeLove, which has this year come on board as a sponsor of the show.
So, I’m excited to share with you the StrangeLove origin story in this conversation with James, who reveals there is a new chapter on the horizon for the company involving its first ever foray into the arena of alcohol beverages.
Learn more about your ad choices. Visit megaphone.fm/adchoices
254 episódios
Soda company StrangeLove's unlikely origin story
Drinks Adventures - Wine, beer, whisky, gin & more with James Atkinson
Manage episode 441432882 series 3418964
We're joined this episode by James Bruce, who together with school friend Stafford Fox founded StrangeLove Beverage Co in Byron Bay, Australia, in 2012.
StrangeLove is an unlikely story of entrepreneurialism that began with a single product –StrangeLove Organic Ginger Beer Energy Elixir – ‘a ginger beer so hot it was almost undrinkable’ that also contained functional ingredients like green tea and yerba mate.
Over an at times tumultuous decade in which James and Stafford were continually running out of money, the StrangeLove offering evolved into a portfolio of adult soft drinks, mixers and mineral waters that proved so popular the business was ultimately acquired in 2022 by Asahi Beverages.
This episode of Drinks Adventures was produced in partnership with StrangeLove, which has this year come on board as a sponsor of the show.
So, I’m excited to share with you the StrangeLove origin story in this conversation with James, who reveals there is a new chapter on the horizon for the company involving its first ever foray into the arena of alcohol beverages.
Learn more about your ad choices. Visit megaphone.fm/adchoices
254 episódios
Todos os episódios
×1 Veteran winemaker Chris Hatcher on going solo 28:10
1 Woodford Reserve bourbon master distiller, Elizabeth McCall 41:23
1 Gun duo launch First Light Brewing, Wollongong NSW 21:34
1 Tin Shed Distilling hoists its flag in the Adelaide Hills 26:59
1 Queensland Rum Day with Bundy and Nil Desperandum 28:40
1 Meet the mavericks tackling wine's generational problem 28:36
1 Seven Seasons Spirits back in family hands 21:56
1 Diplomatico's super premium rums, with master distiller Nelson Hernandez 18:43
1 Soda company StrangeLove's unlikely origin story 39:27
1 McLaren Vale's Chapel Hill Winery celebrates its 50th vintage 26:23
1 Australian spirits targets $1 billion export opportunity 24:27
1 Keg thieves meet their match with Konvoy 24:54
1 From beer to seaweed: Mountain Goat founder Cam Hines 41:43
1 Kristy Lark-Booth's eclectic Tasmanian spirits 31:54
1 Mumm Terroirs sparkling wine with chief winemaker Trina Smith 18:59
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