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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Conteúdo fornecido por Sports History Network. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Sports History Network ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Come on a journey to explore the rich history of our great American game in The Baseball History Timeline podcast. I’m Michael and I’ll take you through the details of every season from 1901 to the present, highlighting the noteworthy teams, players, games and other events comprising the timeline of the national pastime.
Conteúdo fornecido por Sports History Network. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Sports History Network ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Come on a journey to explore the rich history of our great American game in The Baseball History Timeline podcast. I’m Michael and I’ll take you through the details of every season from 1901 to the present, highlighting the noteworthy teams, players, games and other events comprising the timeline of the national pastime.
When Football Is Football is part of the Sports History Network - The Headquarters For Sports Yesteryear . HIGHLIGHTED SHOW: THIS DAY IN SPORTS HISTORY Relive the greatest moments in sports every day of the year. From the triumphs to the tragedies, the first to do it to the last time it happened, the unbelievable to the strange, This Day in Sports History is a 365-day journey remembering those significant events that made a lasting impact. HOST: STEVE WHITE Steve White has spent most of his life behind a microphone. As a kid, he realized the power of the spoken word, hanging out with his dad while the pair talked to people around the world via ham radio. Later, Steve put that penchant for communication into practice and ventured into radio and TV. He worked for a few television stations in North Carolina doing sports reporting and anchoring before transitioning to voiceover in 2015. He’s voiced more than 80 audiobooks in a variety of genres. He’s never been much for awards, probably due to the fact he’s never won any but he loves the challenge of diving into new projects. His ‘This Day in Sports History’ evolved from a lifetime of watching, listening to, and going to ballgames, reading books, magazines, and newspaper articles about his favorite teams and sports heroes. It’s not only a labor of love but a voyage of discovery, finding those forgotten tidbits or fascinating things he never knew. Learn more about the show on the Sports History Network.…
NO NONSENSE, OLD SCHOOL WEIGHTLIFTING HISTORY is presented by the Sports History Network, the headquarters for sports yesteryear . ABOUT SHOW: My name is Mark Morthier, and I host yesterday’s Sports on the Sports History Network. As many of you know from reading my articles and listening to my podcasts, I am not only an avid weightlifter but a fan of the sport as well. I’m excited to share my newest adventure, a show dedicated to promoting weightlifting, while also looking back at some weightlifting history. I’ll share some of my own stories and interview weightlifters from both past and present. I competed in Olympic Weightlifting from 1981 to 1989 and powerlifting from 2011 to 2019. Although I wasn’t what one might call “a naturally gifted lifter,” I managed to clean & jerk 140 kilos/308 lbs at 179 lbs body weight. In my later years, I achieved a 600-pound deadlift and a 431-pound front squat in my mid-fifties. Although I was more successful in powerlifting, setting New Jersey and New York State records in Masters Competitions, I’ll always consider myself an Olympic Weightlifter. I’ve also written a book on weight training titled No Nonsense, Old School Weight Training, which is available on Amazon. NO NONSENSE, OLD SCHOOL WEIGHTLIFTING (Amazon affiliate link) I hope that you will enjoy the show, and please leave a comment or offer a suggestion. And if you’re an Olympic lifter, past or present, let me know if you’d like to set up an interview, and I’ll do my best to have you on the show. Stay strong and God bless!…
When Football Is Football is part of the Sports History Network - The Headquarters For Sports Yesteryear . NETWORK SPONSORS Row One - the vintage shop for sports history fans! HIGHLIGHTED SHOW I am Chad Cain your host of One Guy with a Mic Presents: History of Dingers and Dunks. I am going to be bringing the history of baseball and basketball to life. For every one of you that doesn’t know anything about the history of baseball or basketball, this is your place to learn. If you know some knowledge about baseball and basketball this is your place to know more. If you have more knowledge than others around you this is your safe space. I can always learn from each and every one of you as well. Learn more about the show on the Sports History Network.…
Total Sports Recall is part of the Sports History Network - The Headquarters For Sports Yesteryear . EPISODE SUMMARY “Covering Sports from a Different Angle” HARV ARONSON (HOST) BACKGROUND Harv Aronson was born and raised in Pittsburgh but now lives in Florida with his beautiful wife Melissa. Harv currently writes for Abstract Sports , the Sports History Network , and the magazine Gridiron Greats . Harv wrote the published book " Pro Football's Most Passionate Fans " (Amazon link) and as a professional writer has had articles published in an array of sports publications. Harv loves all sports but football, baseball, and MMA are at the top of his interest. His passion is for sports history. You can email Harv at totalsportsrecall@gmail.com or reach him via Twitter @TSRHarv59 . Listen to the TOTAL SPORTS RECALL podcast on your app of choice . Please note, As an Amazon Associate, I earn from qualifying purchases.…
The Official Football Learning Podcast is part of the Sports History Network - The Headquarters For Sports Yesteryear . HIGHLIGHTED SHOW - FOOTBALL LEARNING ACADEMY Each week, the official Football Learning Academy podcast will take you deep into the history of this great game. Through interviews with players, coaches, or administrators in the NFL, as well as interviews with Pro Football Hall of Fame selectors, authors, and historians, you will learn about how the game evolved and important moments that shaped the sport into what it is today. You will also get first-hand accounts from the people who have made history in pro football. Host: Ken Crippen Ken Crippen was in a leadership position within the Professional Football Researchers Association for 15 years and is now the founder and lead instructor at the Football Learning Academy . He has been researching and writing about pro football history for over 30 years and has been a sought-after interview for publications like the Wall Street Journal and Rolling Stone magazine, and a sought-after guest on podcasts and radio shows, namely The History Channel, ESPN Radio, and Fox Sports Radio. He has written two books, been the managing editor of two other books, and a contributor to yet two more books. He has also written hundreds of articles on pro football history, has won the Dick Connor Writing Award for Feature Writing (which is now called the Lesley Visser Enterprise News/Features Award) from the Pro Football Writers of America, as well as the Professional Football Researchers Association’s Ralph Hay Award for lifetime achievement in pro football research. Learn more about the show on the Sports History Network.…
In 1907, the Detroit Tigers claim their first AL pennant, but an anomaly in the final standings causes baseball to make a vital change. And the Chicago Cubs win their first of consecutive world titles.
The city of Chicago writes most of the headlines during the 1906 baseball season. The Cubs and White Sox face off in an intracity World Series. I forget to mention it in the episode, but for an in-depth look at Chicago’s 40-year-long annual postseason City Series, check out Terry Bonadonna’s great podcast called “Chicago’s Civil War.”…
In the 1905 MLB season, New York Giants pitcher Christy Mathewson becomes the first iconic athlete of 20th century America by dominating the season and the World Series, which is formally established as the sport’s world championship.
The Dead Ball era of modern baseball begins in earnest in 1904. The greatest rivalry in the game’s history premieres in the first true pennant race of the century. However, the season unfortunately ends without a second World Series.
After two years of intense fighting, the National League acknowledges the American, with the rivals signing an official agreement to become the majors before the 1903 season. And the league champions face off in the first modern World Series.
The 1902 MLB season saw the American League fend off challenges and push the established National League toward acknowledging the rival league and possible peace negotiations.
We begin our yearly focus with 1901, the start of the modern era of baseball. The American League joins the established National League in the majors and the two go to war over players and fans.
In this very first episode of The Pastime Timeline podcast, we’ll briefly cover the history of the National pastime through the end of the 19th century leading up to the dawn of the modern era.
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