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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Conteúdo fornecido por Categorical. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Categorical ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/
Conteúdo fornecido por Categorical. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Categorical ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/
This week, we’re joined by one of Britain’s most innovative entrepreneurs, Husayn Kassai. Born in Iran, Husayn moved to Manchester at the age of 10, where his occupied with playing video games and selling Iranian music CDs online. Husayn later attended Oxford University, where he secured £12,000 in funding to launch his AI start-up, Onfido. What started as a bold idea became a groundbreaking company, culminating in the UK’s largest AI exit to date with a $650M deal. Rather than stepping away after this milestone, Husayn has returned to the industry with fresh perspectives, renewed ambition and a new company called Quench. A key to Husayn’s success has been his ability to anticipate the societies and demands of the future. In this episode, we explore his journey up to now and discuss where he and the wider tech industry are heading next. https://quench.ai/ https://www.londonaihub.co.uk/ There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
NVIDIA's groundbreaking Personal AI Supercomputer has shaken the PC industry, leaving giants like Acer, Asus, Dell, HP, and Lenovo scrambling to find their footing. At the recent Consumer Electronics Show in Los Angeles, these manufacturers seized the opportunity to prove they belong in the emerging AI PC market. So, let's see what they’ve got to offer. Also in today’s episode, we’ll be asking if the EU’s tech police are losing control of the streets and be giving you a hands on guide on how to carve out your own category niche What to look forward to: 00:29 Desktop AI category wars hot up 09:11 How to carve out a sub-category from an established niche 27:09 Is it all over for the EU as tech’s police? There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
In tech, it often feels like innovation is reserved for the big players - those with the money and means to lead the way. But this can change in an instant. Just look at cloud computing, 3D printing, and the internet. These technologies democratised the ability for people to explore and push the cutting edge. Now, it seems the wall around AI is poised to be shattered with NVIDIA’s personal AI supercomputer. So what happens when the full power of AI is placed in the hands of the masses? Also in today’s episode, we’ll dive into the history books to extract valuable lessons from past category blunders and analyse Europe’s prospects for tech success. What to look forward to: 00:23 Personal AI supercomputer - A new era of innovation 09:08 Category clangers 34:59 Which way for EMEA’s Category leaders? There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
What happens if you fail to adapt to the age of AI? Intel's decline offers us a compelling insight into this question. They failed to keep up with the pack in 2024 and on the first of December CEO Pat Gelsinger was forced into an early resignation. So, what does 2025 hold for Intel? Is there a pathway back to industry leadership, or will this former giant be chipped away into obscurity? Also in today’s episode, we ask if our obsession with AI is distracting us from developing critical tech, and what has happened to the category plays of the past? Are they losing, schmoozing or simply snoozing? What to look forward to: 00:37 Something had to give at Intel 07:33 AI’s Category cloak 15:45 Losers, Snoozers, and Schmoozers There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
The world of tech never stands still. 2024 has been another year of breakthroughs, challenges, and trends. In this episode, we reflect on the most significant tech stories of the year, from AI's rapid evolution to blockchain's unprecedented expansion. Looking ahead, we share our predictions for 2025, highlighting the areas of tech that will redefine industries and reshape society. What to look forward to: 00:40 The magnificent seven that defined the IT industry in 2024/2025 20:11 Lynch’s legacy 26:47 The state of EMEA startup categories There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
Today, we’re talking to Ben Marrel, co-founder of Breega, a fast-growing European VC firm that is on a mission to lead categories with its mission driven investments. Based in London, with offices in Paris and Barcelona, Breega has supported high-potential companies like Curve, Cuvva, Exotech, and Moneybox - recently valued at £550 million. In this conversation, we’ll explore Ben’s insights on the European startup ecosystem, the data driven link between diversity and profitability, and why he believes Africa will emerge as the next major hub for opportunity in the global economy. What to look forward to: 00:10 Ben Marrel introduction 01:18 Breega and the state of early stage start-ups in Europe 22:02 Diversity as a differentiator 31:26 Will Africa be the next tech hub? There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
Ding, ding! The bell has rung for the showdown of the century as the Department of Justice steps into the ring against Google. The DOJ throws a hefty hook in the form of a 23 page document which aims to chip and chisel away at Google’s monopoly. Could this blow crush Google’s category lead? Will Chrome be dislodged like a loose tooth? Or are we in for a gruelling twelve round slugfest? Also in today’s episode, we react to that Jaguar advert and ask if Stablecoin could be the category leader that crypto currency has been searching for. What to look forward to: 00:35 Google - Breaking up is hard to do 09:49 Jaguar - breakdown of a brand blunder 26:34 The Stablecoin Revolut-ion There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
Today, we have the privilege of speaking with someone who has a proven track record of founding and exiting category-defining companies. Nigel Verdon, born in Germany, began his journey studying Mechanical Engineering at Warwick University. After a brief stint in the automotive industry with EBS, he transitioned into financial services, carving out an impressive career. His roles include working at Swiss Bank Corporation, serving on the board of LCJ, and holding a director position at Dresdner Kleinwort Investment Bank. Nigel has made a particularly significant impact on the world of Fintech, founding three companies, including Currency Cloud - a unicorn that has revolutionised the way businesses manage international payments. In this discussion, we’ll dive into Nigel’s unique path to tech leadership, explore the future of Fintech, and uncover why the next wave of technological innovation feels decidedly artisanal. What to look forward to: 00:16 Introduction to Nigel Verdon 01:45 Nigel’s unique path to tech leadership 25:48 Where does Fintech go from here? 35:26 Tech’s artisanal future There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
Europe's favourite unicorn, Stripe, has announced that it is picking up crypto Stablecoin player, Bridge, for $1.1 billion. But why is the fintech powerhouse spending nearly two percent of its valuation on the roll of a crypto dice? Could it be an ingenious category play? Also in today’s episode, we’ll be flicking through the history books to try and predict Apple’s future, and tackle the age-old question; what is the right amount of tech branding? What to look forward to: 00:35 Can Europe’s biggest unicorn change its Stripes? 07:20 Is Europe’s home of tech now struggling? 11:18 History repeats itself - Is Apple becoming the new Sony? 27:51 What’s the right amount of tech branding? There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
Today, we explore the remarkable career of Sumir Karayi, whose journey took him from one of the UK's worst schools to becoming one of the country's most successful entrepreneurs. As the founder and CEO of 1E, Karayi grew his company organically over 20 years, serving 1,700 organisations across 42 countries with 26 million licenses deployed. 1E is now ranked in the Sunday Times International Track 100 league of top private companies and is recognised as one of the top 20 companies for CIOs. In this discussion, we’ll cover how Karayi developed the world’s first green software, why regulations can be a positive force in tech, and why he believes you shouldn’t start a start-up. What to look forward to: 00:09 Sumir Karayi introduction 01:45 The green challenge for tech 08:20 The Crowdstrike debacle 18:44 Why is Government not liked in tech 25:43 Sumir’s path to success & founder advice There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
The Labour Party is about to unveil its first budget in over 14 years. This is a huge moment for the country as the foundations for its economic future are put in place. But the budget doesn’t only affect the UK’s bank balance, it also influences the behaviour and values of its citizens. So, will the red briefcase promote entrepreneurship and the category leaders of tomorrow or will it suffocate the UK’s promising tech scene? Also in today’s episode, we bring you the lessons from two of the UK’s most fascinating meetings of minds; DigiGov and the Sifted Summit What to look forward to: 00:42 The UK budget. Are we killing the golden goose 13:24 DigiGov Expo review 26:34 Sifted Summit review There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
How did Microsoft’s controversial ‘partnership’ with UK AI firm Inflection slip through the CMA's (Competition and Markets Authority) net, while Adobe’s multi-billion-dollar Figma acquisition got blocked? In this episode, we dive deep into the paperwork to uncover the methods and motivations behind the CMA’s puzzling ruling on the Inflection deal. Is the regulator inconsistent, misunderstood, or simply out of its depth? Also in today’s episode, we share the intellectual spoils from this year's Boardwave event and discuss Intel’s uncertain future. What to look forward to: 00:30 Is the CSA’s clearing of the Inflection deal an inflection point or just a mistake 09:27 Intel’s crossroad 22:42 Broadwave review There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
In this episode of The Difference Engine, we sit down with a major figure in the global software industry - Phill Robinson. With a career spanning multiple continents and as the CEO of Velocix, IRIS, and Exact, Phil's contributions to the tech world has been monumental. Today, he’ll share what he learnt from working in the heart of industry giants including Oracle, Sybase, Siebel, and Salesforce. We’ll also delve into his latest venture: Boardwave. A unique community aimed at helping Europe compete with Silicon Valley and create the next generation of tech category leaders. What to look forward to: 00:10 Phill Robinson introduction 01:22 Boardwave: addressing Europe’s category creation deficit 18:28 The lessons of serial category leadership 29:37 Grinds my gears - unicorns 33:33 Why authenticity matters if you want to be different There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
We like Elon Musk's style. In previous episodes, we’ve championed him as a visionary innovator and category king. One of the things we’ve always admired is his bold approach to business. But, his recent posts on X seem less bold, and more barmy. Is Musk’s free speech starting to backfire? Will he be the engineer of his own downfall? Also in today’s episode, We’ll be looking at the love affair between politicians and tech jobs, asking if the SaaS playbook is the road to category leadership and analysing the aftermath of when Cisco and Linksys collided. What to look forward to: 00:34 Has Musk gone mad? 15:03 Why Tech jobs are not as helpful for politicians as they hope 20:32 When categories collide: Cisco and Linksys There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
If you’re a regular listener of the show then you’ll know that we’re always banging on about two things: European category leaders and AI. Well, while sniffing around this year's SaaStr event, our dreams came true. We think we found a potential AI category leader based in Cologne, Germany. Could Jaroslaw Kutylowski’s translation service, DeepL, be the golden goose? Also in today’s episode, We’ll take a look at how Apple is redefining privacy and why London Tech Week needs a big rethink. What to look forward to: 01:24 Can Europe create an AI category leader? 12:41 Apple will redefine the meaning of AI privacy. 17:54 What is the point of London Tech Week? There is more information on how to design your category on our blog Follow us on LinkedIn: Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.…
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