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025: How BRUCE BOLT Uses AI Marketing to 2x Conversions with Chris Hall
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For eCommerce founders, the idea of doubling conversion rates without offering a discount sounds too good to be true. But for Chris Hall, it actually happened.
Chris is the Senior Marketing Manager at BRUCE BOLT, a batting glove company that went from the brainchild of its 16-year-old founder to outfitting big names in the MLB. One of the keys to BRUCE BOLT’s success? Adding AI to its marketing stack.
Today, Chris sits down with me to share a detailed look at the benefits of implementing AI marketing into eCommerce, including how he used Maverick’s AI personalized video technology to 2x his conversion rates.
You’ll also hear Chris talk about how Maverick’s technology earns him more than 100 email responses from customers each week, where he sees AI marketing going in the future, and how eCommerce success has helped him build a more meaningful lifestyle.
Key Takeaways with Chris Hall
- Chris Hall's background and the founding of BRUCE BOLT batting gloves.
- One of the most effective current applications of AI for eCommerce businesses.
- Using video content to cut through the noise to attract potential customers or employees.
- The potential for AI to move beyond text and produce fully customized marketing videos.
- How Maverick's AI videos can be implemented into eCommerce email flows.
- How Chris generates 100-plus weekly replies from customers via email.
- The eye-popping conversion rate numbers that Maverick's content can generate.
- Offering a product with pricing that's "almost too friendly" to help generate marketing buzz from satisfied customers.
- The email marketing metric Chris gets most excited about.
- The lifestyle opportunities that come on the back of a successful eCommerce business.
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To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/25
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