Changing (Business) Direction When Everyone Is Watching | with Jenny De Lacy

So Crisp with Jay Crisp Crow

I was teaching a class on Brand Voice at a conference and Jenny De Lacy was in the audience, she’d already done her bit - a De Lacy classic on confidence and the camera, and I mentioned her in an answer from a question about finding an audience, building a fan base, getting people to be a bit in love with you.

I said something like, “Jenny does this really well, she has a free group and gives away oodles of information and advice about working the camera and creating engaging videos and tech and...and...” and as I’m talking Jenny is slowly crumpling - finishing up with her head in her arms on the desk and I’m slowly tapering off my sentence looking in horror at someone having some kind of mid-business crisis.

And she said, “I wish I wasn’t quite so well known for giving away free advice”. And it wasn't just that. Jenny had painted herself into a bit of a niche.

Ohhhh, there it is.

That hole you’ve dug for yourself as a business owner when you’re actually really good at something, you’ve been doing it for ages, your audience knows exactly what they get from you, but you are living with some serious business regret.

Fast forward a year or so and Jenny is changing things up.

Only she’s so established in her field for doing this one particular thing and now she’s got to drag her fan base with her.

Today on So Crisp we’re getting a rare behind the scenes look at the process one rather internet famous woman has to go through to take her business from something she’s super well known for and change it into something else, because she’s fallen out of love with it. We’re talking changing directions - but when people are looking.

Please applaud for Jenny. She's a brave, brave woman.

Shownotes for this episode are here.

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