Fique off-line com o app Player FM !
486: Bob Bly Digital Marketing Handbook Traffic & Copy Conversation
Série arquivada ("Feed inativo " status)
When? This feed was archived on December 17, 2023 00:57 (). Last successful fetch was on October 06, 2023 21:30 ()
Why? Feed inativo status. Nossos servidores foram incapazes de recuperar um feed de podcast válido por um período razoável.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 270309111 series 50377
Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the importance of building platforms designed around their thoughts.
Key Takeaways:
[2:15] Bob opens with a quick explanation of the customer journey online.
[3:30] What are some ways to drive traffic to your website?
[4:00] Explaining affiliate marketing for online traffic.
[7:45] Pros/Cons of long copy vs. a short copy.
[10:45] Bob goes through credibility with web design.
[14:00] SEO should be stronger set on the main site, and the sales aspect should be saved for the microsite.
[15:00] The best marketers have integrated multi-channel programs or campaigns to grow their visibility.
[16:45] When a potential customer is on your site, they either buy the product or leave. Make sure you capture their name and email address.
[18:30] Bob’s fundamental tips on how to be a good copywriter.
[21:15] Why are sales letters so long?
Websites:
A GIFT FROM BOB BLY: www.bly.com/digital
www.JasonHartman.com/properties
Jason Hartman PropertyCast (Libsyn)
Jason Hartman PropertyCast (iTunes)
1-800-HARTMAN
509 episódios
Série arquivada ("Feed inativo " status)
When? This feed was archived on December 17, 2023 00:57 (). Last successful fetch was on October 06, 2023 21:30 ()
Why? Feed inativo status. Nossos servidores foram incapazes de recuperar um feed de podcast válido por um período razoável.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 270309111 series 50377
Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the importance of building platforms designed around their thoughts.
Key Takeaways:
[2:15] Bob opens with a quick explanation of the customer journey online.
[3:30] What are some ways to drive traffic to your website?
[4:00] Explaining affiliate marketing for online traffic.
[7:45] Pros/Cons of long copy vs. a short copy.
[10:45] Bob goes through credibility with web design.
[14:00] SEO should be stronger set on the main site, and the sales aspect should be saved for the microsite.
[15:00] The best marketers have integrated multi-channel programs or campaigns to grow their visibility.
[16:45] When a potential customer is on your site, they either buy the product or leave. Make sure you capture their name and email address.
[18:30] Bob’s fundamental tips on how to be a good copywriter.
[21:15] Why are sales letters so long?
Websites:
A GIFT FROM BOB BLY: www.bly.com/digital
www.JasonHartman.com/properties
Jason Hartman PropertyCast (Libsyn)
Jason Hartman PropertyCast (iTunes)
1-800-HARTMAN
509 episódios
Alle episoder
×Bem vindo ao Player FM!
O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.