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035. Conquering the Mental Games of Video Creation w/ Diana Gladney
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It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming… and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too.
When Diana Gladney moved from the corporate banking world into online business, she was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more.
Diana now focuses exclusively on helping busy entrepreneurs to simplify the video creation process.
💡 RESOURCES
“The One Right Video: An Entrepreneur’s Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube” by Diana Gladney
👉👉 Go to https://www.onerightvideo.com
📝 SHOW NOTES
00:00 Kicking and screaming into content creation
01:47 Becoming an entrepreneur creating content
05:26 The challenges of being an introvert on camera
08:06 How do you get over the fear of being on camera?
10:52 Using fear as a motivator vs using joy
12:22 Obstacles to creating content that resonates
14:54 Discovering your messaging and your voice
17:13 Easy video ideas to get started for your clients
18:45 What platforms should I put my content on?
22:39 The core functions of each social video platform
25:24 Should I be on every platform to get new clients?
26:53 How to use scheduling systems to distribute content to multiple platforms
27:56 Think like your client, not like a marketer
28:30 How Diana has navigated personal challenges to long term content creation
29:20 Building flexible content creation systems
31:07 Do viral videos matter any more?
32:37 Creating the "One Right Video" to attract more clients
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