30. Storytelling special - make your sales and marketing work

The Authentic Marketing Podcast

So many startup founders and small business owners have problems connecting with their audience. For most of us, when we start a business, marketing isn’t our main career. That’s why story is so powerful. It gives a simple method to clearly convey the way in which we solve a problem for our customers.
In our 30th special edition episode, Simon Harvey is joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using storytelling to revolutionise their approach to communication.
Listen in now to learn how to transform your sales and marketing efforts to help you create marketing that resonates with your audience and drives results.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):

demodia.com/brandscript-worksheet

---
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia