A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Customer Experience vs. Marketing Technology | Joris van der Waart, CM.COM | S02E03
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Manage episode 211357897 series 2316992
Conteúdo fornecido por The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Technology is getting more important everyday in the lives of customer and marketers. In this episode we talk to the CMO of mobile tech company CM.COM on how to leverage the latest trends in marketing technology to create a successful marketing strategy. Podcast summary: - Mobile customer journey - What is the most important ID-tag of the customer - RCS: The new industry standard of SMS and mobile communication - What the future of mobile technology and communication will look like - What is a super app? - The impact of Voice Search and digital assistants on marketing - Why branding is becoming even more important in the future - Some great tips for marketers on how to be successful in marketing technology - We talk WeChat, Uber, Alexa and many more great examples Thank you so much for listening! If you like it, please help us by giving us 5-star reviews on iTunes. Any suggestions, feedback or Star Wars jokes? Let me know on Twitter @Dennisvdlo or send an e-mail to Dennis@thebetterdifferent.com. To learn more about Joris van der Waart and CM.com, you can visit their website www.cm.com.
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5 episódios
MP3•Home de episódios
Manage episode 211357897 series 2316992
Conteúdo fornecido por The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Technology is getting more important everyday in the lives of customer and marketers. In this episode we talk to the CMO of mobile tech company CM.COM on how to leverage the latest trends in marketing technology to create a successful marketing strategy. Podcast summary: - Mobile customer journey - What is the most important ID-tag of the customer - RCS: The new industry standard of SMS and mobile communication - What the future of mobile technology and communication will look like - What is a super app? - The impact of Voice Search and digital assistants on marketing - Why branding is becoming even more important in the future - Some great tips for marketers on how to be successful in marketing technology - We talk WeChat, Uber, Alexa and many more great examples Thank you so much for listening! If you like it, please help us by giving us 5-star reviews on iTunes. Any suggestions, feedback or Star Wars jokes? Let me know on Twitter @Dennisvdlo or send an e-mail to Dennis@thebetterdifferent.com. To learn more about Joris van der Waart and CM.com, you can visit their website www.cm.com.
…
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5 episódios
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