A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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(Un)Branding Lessons in the age of disruption | Alison Stratten, Unmarketing | S02E02
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Manage episode 206644519 series 2316992
Conteúdo fornecido por The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Looking for inspiration to create a more awesome brand? You should definitely listen to this interview with the lovely Alison Stratten. She is the co-author of marketing books like Unmarketing, Unselling and Unbranding with marketing speaker (and husband) Scott Stratten. They are both the hosts of the very popular Unmarketing podcast (go look them up after you listened to this episode). The cheat sheet for this episode: * Why do QR-codes kill kittens? * What are the four key factors for branding success? * What it’s like to be some kind of a 'podcast celebrity'? * How treating your employees better is critical for brand success * What to share and not to share on social media * What is sjmarketing? * How to deal with customer feedback as a brand? Thank you so much for listening! If you like it, please help us by giving a (five) star review on iTunes or Stitcher. Any suggestions, feedback or Star Wars jokes? Let me know on Twitter @Dennisvdlo or send an e-mail to Dennis@thebetterdifferent.com. To learn more about Alison and Unmarketing, you can visit their website www.unmarketing.com, listen to the Unmarketing Podcast, buy any of their books or go see Scott speak at an event near you.
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5 episódios
MP3•Home de episódios
Manage episode 206644519 series 2316992
Conteúdo fornecido por The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Looking for inspiration to create a more awesome brand? You should definitely listen to this interview with the lovely Alison Stratten. She is the co-author of marketing books like Unmarketing, Unselling and Unbranding with marketing speaker (and husband) Scott Stratten. They are both the hosts of the very popular Unmarketing podcast (go look them up after you listened to this episode). The cheat sheet for this episode: * Why do QR-codes kill kittens? * What are the four key factors for branding success? * What it’s like to be some kind of a 'podcast celebrity'? * How treating your employees better is critical for brand success * What to share and not to share on social media * What is sjmarketing? * How to deal with customer feedback as a brand? Thank you so much for listening! If you like it, please help us by giving a (five) star review on iTunes or Stitcher. Any suggestions, feedback or Star Wars jokes? Let me know on Twitter @Dennisvdlo or send an e-mail to Dennis@thebetterdifferent.com. To learn more about Alison and Unmarketing, you can visit their website www.unmarketing.com, listen to the Unmarketing Podcast, buy any of their books or go see Scott speak at an event near you.
…
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5 episódios
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