E14: Four Questions to Build your Thought Leadership Brand

THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility

After thirteen episodes of The Campfire Circle podcast, I noticed certain questions kept coming up in conversation with my guests. I realized I'm actually asking about the key points of how they express their thought leadership.

“Thought leadership [...] is where we consistently tap into our passion, experience, and credibility to build trust and community as we imagine and shape the future together for the better.”

I’m dedicating this solo episode to those key points because if you ask yourself these same questions, you’ll be well on your way to building your own thought leadership brand.

“I want to know about what lived experiences you endured and dreamed through and worked your way out of, because you now have a roadmap to share with other people. And the funny thing that you’ll notice as you start sharing your personal brand story, is that it’s about you but it’s bigger than you. It contains the pieces that motivate other people to join you on behalf of your shared vision.”

In this episode:

[02:10] What is thought leadership and why does it matter?
[05:00] Sharing your origin story (or what you’ve grown through)
[10:15] Uncovering your unique, transformative framework
[12:31] A vision directs your thought leadership
[16:10] Nurturing a community instead of an audience

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Podcast Episode 6: Reframing Thought Leadership as ‘Lived Leadership’

14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn.

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co