E31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.

THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility

Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an intellectual property and entertainment law firm. She partners with Black creatives and entrepreneurs to build a solid legal foundation and negotiate their worth.
In this episode, Casey shares actionable advice on getting your legal house in order as a personal brand or creative entrepreneur, dealing with the inevitable legal hurdles in business, and treating your IP as an asset you can leverage into your legacy.
We also talk about Casey’s own thought leadership journey and the process of rooting into her passion, story, and lived experience to grow her brand and business on LinkedIn.
"By showing up as a thought leader and really leading with my passion and "why," I'm attracting the type of people I want to attract. It doesn't feel like visibility for the sake of visibility, but centered around a larger purpose." - Casey Handy-Smith
To read a full transcript of the episode, visit: LUMOS MARKETING

Free resources from this episode:

Curious to know what you may be missing on the legal side of your business? Use Casey’s Legal Business Audit guide to help you find out and get your legal house in order.
14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience, and grow your know-like-trust factor with your professional audience on LinkedIn.
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Casey Handy-Smith:

Website: chandylaw.com
LinkedIn: Casey Handy-Smith
Instagram: @contractcasey
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co