E58: Growing Your Visibility on LinkedIn: A Case Study with Sophie Pyne, LCSW

THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility

Sophie Pyne is a nonprofit founder, private practice therapist, creator of the Ocean Healing & Therapy online group coaching program, and so many other things! Her lived experience is the silver thread that ties it all together.
As Sophie became LinkedIn-curious to grow her visibility and business(es), she joined the LinkedIn Content Sprint. This podcast episode shares a case study of what can be possible when you consistently show up on the platform.
From reconnecting with old colleagues who became donors …. to attracting students into her group coaching program … to spreading the word about surf therapy as an evidence-based practice – this episode covers so much goodness!!
“What I really loved about the LinkedIn Sprint was it gave you this template journey of bringing people through something so they could understand how [your offer] would be helpful in their lives.” - Sophie Pyne
We discussed:
[02:48] Sophie’s journey of long term recovery
[11:06] LinkedIn vs. Instagram
[16:35] LinkedIn for nonprofit mission growth
[24:19] LinkedIn for growing your group coaching program
[29:49] How ‘thought leadership’ builds confidence
[34:07] Sophie’s dreamy vision for the future
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
FINAL LINKEDIN CONTENT SPRINT
Get ready to join (THE FINAL) LinkedIn Content Sprint in June – doors open for registration on Tuesday, May 28th. Get on the waitlist here (there’s only 15 spots available.)
Other Campfire Circle podcast episodes I recommend:
Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel Haney
Podcast Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content
Podcast Episode 5: From Leader to Thought Leader (with Denise Brosseau)
Connect with Sophie Pyne:
Nonprofit: wavesofrecovery.org
Website: sophiepyne.com
LinkedIn: Sophie Pyne
Instagram: @oceangoddesstherapy

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Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co