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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Conteúdo fornecido por Audioboom and Newcastle Chronicle. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Audioboom and Newcastle Chronicle ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
All the latest North East news, sport, weather and events from The Chronicle newspaper in Newcastle. Visit us here http://chroniclelive.co.uk/ You can also like us on Facebook (https://www.facebook.com/NewcastleChronicle?fref=ts) Or follow us on Twitter (https://twitter.com/EveningChron)
Conteúdo fornecido por Audioboom and Newcastle Chronicle. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Audioboom and Newcastle Chronicle ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
All the latest North East news, sport, weather and events from The Chronicle newspaper in Newcastle. Visit us here http://chroniclelive.co.uk/ You can also like us on Facebook (https://www.facebook.com/NewcastleChronicle?fref=ts) Or follow us on Twitter (https://twitter.com/EveningChron)
Chris, Mike and Kate sit down to discuss the Conservative Party's surprise majority win in the General Election. What will a Tory government mean for the North East? Where do Labour and the Liberal Democrats go from here? And can we move the North East to Scotland? All of this and more on A Week in the News…
Following the first televised Leaders Debate, Chris Scott sits down to discuss how David Cameron and Ed Miliband did and where it leaves the Tories and Labour heading into the General Election. The team also look into the planned boundary changes to Newcastle and what that means for residents. Mike gives an update on the North East manifesto before its publication next week and Kate discusses Labour's 'pink' bus - Is it demeaning to women or will it get more women to vote?…
Welcome to A Week in the News, a new podcast from The Chronicle & The Journal talking about the major news stories from the paper. This week our host, Chris Scott - The Social Media Editor for both papers, is joined by Sophie Doughty - senior crime reporter for both papers, Rhian Lubin - The Daily Mirror, Mikey Reynolds - The Daily Record and Sophie Biddell - The Eastern Daily Press. Topics discussed this week: After the tragic death of Darren Robson, we ask should anyone be homeless in 2014? The tragic downward spiral that ended with Darren Robson dying on the streets - http://www.chroniclelive.co.uk/news/north-east-news/tragic-downward-spiral-ended-darren-8160795 Newcastle City centre beggars are making up to £200 a day, it is claimed - http://www.chroniclelive.co.uk/news/north-east-news/newcastle-city-centre-beggars-making-8181558 Casual sexism - Northumberland FA vice president John Cummings who was banned by the national FA in October over comments he allegedly made to Premier League referee Michael Oliver's fiancee. Why do we still put up with this type of abuse? Northumberland FA cuts ties with vice president John Cummings in sexism row - http://www.chroniclelive.co.uk/news/north-east-news/northumberland-fa-cuts-ties-vice-8183962 East Coast mainline rail route has been privatised - is this a good thing? Virgin Trains and Stagecoach win East Coast mainline rail franchise - http://www.chroniclelive.co.uk/news/north-east-news/virgin-trains-stagecoach-win-east-8182834 Black Friday - Is it even a thing or is it just one Americanism too far? Black Friday 2014: Everything you need to know about the big sales day - http://www.chroniclelive.co.uk/whats-on/whats-on-news/black-friday-2014-everything-you-8176059 Babbling on: The Serial podcast - Serial unfolds one story - a true story - over the course of a whole season. The show follows the plot and characters wherever they lead, through many surprising twists and turns. https://audioboom.com/channel/serial War of the Worlds musical - http://www.metroradioarena.co.uk/events/5181/jeff-wayne-s-musical-version-of-the-war-of-the-worlds-the-final-arena-tour/…
Welcome to A Week in the News, a new podcast from The Chronicle & The Journal talking about the major news stories from the paper. This week our host, Chris Scott - The Social Media Editor for both papers, is joined by Abigail O'Leary and a Press Association threesome of Kathryn Riddell, Kieran Southern and Herbert Soden. The topics covered this week are: The vulgar student newspaper that caused outrage in the city - http://www.chroniclelive.co.uk/news/north-east-news/team-behind-vulgar-student-newspaper-8018705 Mr OiOi - http://www.chroniclelive.co.uk/news/north-east-news/watch-mr-oioi---internet-8004143 Commencement of New York Flights from Newcastle Airport - http://www.chroniclelive.co.uk/news/north-east-news/newcastle-international-airport-announce-direct-8003828 #Halloween - https://audioboom.com/channel/eveningchronhalloween Babbling on topics: #NETwitterati - http://www.thejournal.co.uk/business/business-news/search-2014-most-influential-people-8012219…
Welcome to A Week in the News, a new podcast from The Chronicle & The Journal talking about the major news stories from the paper. This week our host, Chris Scott - The Social Media Editor for both papers, is joined by Antonia Paget - The Daily Mirror, Michael Race - The Press Association, Mikey Reynolds - The Daily Record and Jemma Crew - The Press Association. The topics covered this week are: Sure Start cuts by the Newcastle City Council. Devolution proposed to give the North East great powers. Soldier who fell from the Tyne Bridge. Anyone who is going though a difficult time can speak to the Samaritans on 08457 90 90 90 or email jo@samaritans.org for support. Babbling on links: Vergini own goal - https://www.youtube.com/watch?v=QZFQpgTSDlk Michael Gove in the garden - https://www.youtube.com/results?search query=michael+gove+in+the+garden The Broken Spears - http://en.wikipedia.org/wiki/The Broken_Spears…
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