Nurturing Leads Via Your Podcast with Nikki Rausch

The Company Show

A lot of business start out as a podcast guest before they start hosting their own show. It’s a great strategy for a few reasons:

1. You get a chance to practice your on-air presence
2. You get exposure to new audiences
3. You get to connect with the hosts of the shows you guest on, who can become amazing partners down the road.
4. You can test out different offers and opt-ins on different audiences to see how they perform.

That’s really just scratching the surface, but as a “getting started in audio marketing” strategy, it can’t be beat.

If you do, and it starts to work, then you’re probably going to want your own podcast at some point… or your audience will start demanding it.

That’s what happened to my guest today.

Nikki Rausch is the CEO of Sales Maven, a three-time Author, host of the Sales Maven Podcast, and has over 25 years of selling experience, helping entrepreneurs and small business owners sell successfully and authentically. Not only that, she is extremely generous with her time and her knowledge.

Nikki is podcasting to incredible effect, using multiple episode formats for specific different goals and in today’s episode, you’ll get to hear all of them.

Listen to the episode or read the blog post here: podcastingforbusiness.com/87

Tune in to the full episode to learn:

• Why Nikki started her podcast and how it has evolved
• The format she uses to drive new memberships
• Why podcasting is Nikki’s #1 lead generation activity for her business
• Metrics for different episode formats
• Downloads, podcast size, and your business
• Relationships and client success
• The power of success story episodes
• How to encourage clients to share their success

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My book, Podcasting for Business is coming out this September — learn more about it here.

Podcasting for Business

Next week I’ve got a very special episode for you. You may already know that I’m publishing a book this year! It’s called Podcasting for Business, and by the time next week’s episode drops, it’s going to be available for pre-order.

And anyone who pre-orders is going to get a totally free ticket to the All Virtual and All Recorded Podcasting for Business Conference, happening this November 13th-15.

To celebrate, I’ll be doing a reading of one of my favorite chapters, which I won’t spoil now with a preview. I’ll also be sharing the details of how you can pre-order the book and get your free ticket to PFBCon.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

"When people realize they're kind of doing you a favor, they feel less weird about talking about themselves.” - Nikki Rausch

"It would be so difficult to become one of the big podcasts, but the most successful podcasts, when you're actually looking at the impact it can have on a business, are very rarely those huge ones.” - Megan Dougherty

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Nikki Rausch Website | Facebook | Instagram | LinkedIn

• A gift from Nikki: Closing The Sale Ebook

Related:

• Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner
• A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone
• The Ultimate Guest Pitching System with Kris Ward