We’ve Solved Instagram with Ruthie Sterrett

The Company Show

There are those who love social media and there are those who hate it.

There are also those who, despite kind of hating social media, understand that people are using it and as a business they should have a professional and appealing presence on it—I'll let you guess which one I am.

Whether you're doing it yourself or managing a team who's doing it for you, the day-to-day and the constant grind of creating content can be just absolutely excruciating, not to mention expensive.

Happily, you don't actually have to use every platform every single day to have that professional and appealing presence.

Social media, especially Instagram for me, has been the nut I just can't crack. I understand that it's valuable. I understand that it's a great way to connect. I've just never been able to really use it effectively, and that's both personally and professionally. I don't use Instagram that much.

Happily, I've got a great team member who's able to create really awesome, engaging posts and share the things that we want to share, like the amazing guests that we have on this podcast. But it has not been a major focus of the work that we've done on social ever since we started One Stone Creative.

My guest today has the solution for this problem and has perhaps even cracked the nut of Instagram.

Ruthie Sterrett is a fractional CMO and founder of The Consistency Corner, a holistic marketing agency supporting service based businesses. Her whole business is about helping CEOs step away from social media, without sacrificing visibility, because most CEOs didn’t start a business to be a content creator.

And to that I say: YES PLEASE.

Ruthie and I talked about about what most businesses really need from the social media platforms they use, the key consideration most of us don’t really make when it comes to strategizing how to use them, and how to make your Instagram work for you even if you don’t want to use Instagram.

Listen to the episode below or read the blog post here:

Tune in to the full episode to learn:

• Why social media is so hard
• Strategic social media use
• Social media and funnels
• Why intentional social media matters
• The Instagram 9-Grid Strategy
• How to use ManyChat
• Who shouldn’t use The 9-Grid
• How to repurpose Instagram for othe platforms

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As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

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Key Quotes

"Bad content, okay content is better than no content because the more you work through it, the better you're gonna get.” - Ruthie Sterrett

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Ruthie Sterrett | Website | Instagram | LinkedIn | Facebook

• The Instagram 9-Grid Strategy
• The Consistency Corner Podcast

Related:

• Mastering Facebook Ads for Podcast & Business Growth with Stacy Reed
• Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner