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Ep 22 How to Leverage TikTok to Grow Your E-commerce Sales
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TikTok continues to be a driving force in today's digital marketing landscape, even for e-commerce brands. In today's episode of The E-commerce Revolution Podcast, we speak with Lauren Schwartz, a designer from Southern California who has worked within the e-commerce industry for over 15 years. Lauren will be explaining how brands can leverage TikTok to grow their e-commerce traffic and sales. This episode is sure to be filled with great insight and amazing tips.
Topic include:
- 00:00 Intro
- 4:10 What should businesses understand about creative driving revenue?
- 7:40 Brands need to understand where their customers are so they know where to focus.
- 9:05 Tiktok Security and Privacy
- 11:12 What makes TikTok so much more appealing over their competition?
- 13:40 How should e-commerce businesses be leveraging TikTok to generate traffic and sales?
- 16:30 what tips can you provide to help me get started?
- 19:45 Social commerce and how it works
- 21:20 When do brands start TikTok BFCM initiatives?
- 24:05 TikTok trends for BFCM - be ontop of it
- 26:00 Shopify + Tiktok
- 28:15 Brands that are crushing it on TikTok
- 29:40 One important piece of advise would you provide them with that would help kick their new e-commerce venture into high gear?
- 32:40 Older generation does not like to be on cam, younger does
- 33:00 Takeaway from podcast
Resources Mentioned:
- SKU Agency: https://www.skuagency.com/
- Klaviyo: https://www.klaviyo.com/
- The Loft 325: https://theloft325.com/
- HG Performance Creative: https://www.hgperformancecreative.com/
- Dr. Squatch: https://drsquatch.com/
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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com
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