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Generational Knives with Brandon Horobo
Manage episode 385482473 series 2912316
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Welcome to another episode of The Fair Chase Podcast!
Today, we talk with Brandon Horobo from the Montana Knife Company about the creation of the company, successes and challenges in the beginning and of course, great hunting stories!
Here's what we discussed:
- The diversity of Brandon's experiences in marketing and how it led him to Montana Knife Company.
- The origin story of Montana Knife Company, founded three years ago to address the challenges in the knife industry and create high-quality, affordable knives.
- The goal of creating knives worth passing down for generations and bringing back the culture of durable, functional tools.
- The focus on authenticity and creating new hunters, distinguishing themselves from big companies that simply rebrand existing products as hunting knives.
- The founders' commitment to being hunters and crafting knives that they themselves would use.
- The importance of the emotional connection to knives, comparing it to the attachment people have to items like old rifles or cast iron pans.
- The significance of supporting local businesses and knowing where your money goes when purchasing products, contrasting it with the uncertainty of foreign-made products.
- Batch releases were initially necessitated by the availability of steel, but the practice continued and evolved.
- Plans to double down on culinary knives, with the goal of offering a complete set for the entire hunting and processing experience.
- Highlights of recent hunting experiences, including a BC bear hunt with John Dudley, an Alaskan Blacktail hunt, and a whitetail hunt in Texas.
- Expresses the desire to focus on hunting in Montana, emphasizing the importance of hunting in one's own region.
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