Evolving Your Brand: When and How to Sell Products as a Food Creator

The Food Blogger Pro Podcast

Mastering product development and sales, prioritizing problem-solving for your audience, and overcoming perfectionism with Jillian Leslie from MiloTree.

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Welcome to episode 489 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Leslie from The Blogger Genius Podcast and MiloTree.

Evolving Your Brand: When and How to Sell Products as a Food Creator

In this week’s podcast episode, Jillian Leslie explains everything you need to know about selling a product as a food creator. Bjork and Jillian discuss the strategy behind developing a product and the importance of leaning into problem-solving for your audience.

Jillian also walks listeners through how to get started selling products, how to scale products and generate recurring revenue, and how to overcome perfectionism within your business.

Three episode takeaways:

• Prioritize problem-solving for your audience — As recipe developers, we’re always looking to solve problems for our readers. Whether you’re developing quick and easy recipes for busy families or vegan recipes for readers hoping to make a lifestyle change, problem-solving is at the center of what we do. Jillian makes the point that the same mentality should apply to developing products to sell and that the more you can market a product as a solution, the more success you’ll have.
• The importance of testing and iteration — Research, testing, and iteration are essential to growing any business, including developing and selling products. Jillian also explains her theory that creators should start by producing B- work and then refine their product from that point. In this interview, she goes into detail about this theory and talks more about how to prevent perfectionism from holding you back.
• When to transition into paid content—Many content creators struggle with transitioning from providing free content to putting some content behind a paywall. Bjork and Jillian discuss more about overcoming this barrier and how to know when the time is right for you to create your first product (and how to scale your products).

Resources:

• The Blogger Genius Podcast
• MiloTree
• 095: How Embracing the Mess Propelled a Career with Jillian Tohber Leslie from MiloTree
• Clariti
• Catch My Party
• TJ Therrien
• Rainbow Plant Life
• 452: YouTube, Meal Plans, and Business Growth with Nisha Vora
• The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
• Rhodium Network
• Nixta
• Follow Jillian on Instagram
• Email Jillian
• Book a free call with Jillian
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors.

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