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Ditch the... "I Treat Everything Approach"
Manage episode 446473721 series 3592964
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Afraid specializing will shrink your practice? Think again. In this episode, OCD specialist Lindsay McGovern reveals how niching down transformed her practice from struggling generalist to thriving specialist with a consistent stream of private pay clients.
You'll discover:
- Why being everyone's therapist is holding you back
- How specializing actually attracts more clients (not fewer)
- The mindset shifts needed to charge premium rates confidently
- Practical strategies for building your expert status online
- How to leverage Psychology Today, SEO, and word-of-mouth referrals
- The truth about out-of-network benefits and maintaining a full practice
Lindsay shares her journey from anxiety about turning away clients to confidently running a successful multi-state telehealth practice. Whether you're considering specializing or afraid to niche down, this episode provides the blueprint for building a thriving private pay practice through specialization.
Stop underselling yourself. Learn how focusing on your perfect-fit clients can transform your practice and your income.
Lindsay McGovern, LCSW
ocd-teletherapy.com / Instagram @ocdandanxietytherapy
dreamprivatepractice.com / Instagram @dreamprivatepractice
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