How Australia Singer Celia Pavey Became Pop Sensation 'Vera Blue' - An A&R Conversation with Michael Parisi

The Magic of Songwriting with Francesca de Valence

In this industry conversation with Michael Parisi, we look at how he took Celia Pavey from a third-place finish on The Voice to Aussie pop sensation Vera Blue. If you’re still developing your artistic sound and look, or evolving it to the next level, check out this conversation for some practical and inspiring tips to create your unique artist brand.
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Find out more and contact us at I Heart Songwriting Club & Francesca de Valence.
About Michael Parisi:
Michael Parisi is one of Australia's most renowned A&R people: an acknowledged master of finding and nurturing raw talent and connecting it to successful outcomes. In more than 30 years in all facets of the global music business, the artists he has signed have accounted for sixteen #1 albums and 15 million album sales. From REM and the Red Hot Chili Peppers to Muse, Kylie Minogue, and the Whitlams, Michael has helped to forge the musical landscape of the last 30 years. Today, his management, music publishing, and recording and consultancy connections span from The Voice in Australia to the world's largest music conglomerate, Universal Music. Check out Parisi’s podcast, Vinyl Tap here.

Timestamp:
04:31 - Understanding exactly what A&R is

07:31 - What are A&R reps looking for initially these days?

08:21 - What about the music?

08:50 - Understanding your expectations as an artist

10:04 - How to develop your sound and personality

14:10 - Making a mood board for the visual aspects of your act

18:40 - None of this matters without a strong work ethic

23:30 - Getting a publishing deal

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Theme song: “Put One Foot In Front Of The Other One” music and lyrics by Francesca de Valence

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