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Restoring Brand Trust After Missteps

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Manage episode 447260123 series 1854838
Conteúdo fornecido por Judith Germain and Judith Germain - All Rights Reserved. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Judith Germain and Judith Germain - All Rights Reserved ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In today's episode Judith Germain speaks to Shailendra (Shelly) & Shalini Jain about Restoring Brand Trust After Missteps and their book on managing brand transgressions. Shelly is a professor of marketing and international business, while Shalini is an associate professor researching social issues in management. They have co-authored a book on brand transgressions and crisis management.

Key Takeaways

In this conversation Shelly and Shalini explain that "brand transgressions" refer to when a brand is perceived to have violated expectations or norms, which can lead to brand crises. They distinguish transgressions from other business challenges like declining profits or market share.

The speakers emphasise that a brand's response to transgressions is heavily influenced by the tone set by its leadership. They discuss how leaders who prioritise short-term profits over stakeholder interests often contribute to transgressions.

Shailendra Pratap Jain is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business., University of Washington, Seattle. Dr Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and MBA teaching awards.

Shalini Sarin Jain is Associate Professor of Management and the inaugural Director of DEI at the Milgard School of Business, University of Washington, Tacoma. She has published articles on gender representation and compensation parity in top management, allegations of sexual misconduct sustaining livelihoods or saving lives during Covid.

You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here.

---

Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.

Catalysing Transformation - 1 min video

Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders.

Judith's websites:

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

  continue reading

457 episódios

Artwork
iconCompartilhar
 
Manage episode 447260123 series 1854838
Conteúdo fornecido por Judith Germain and Judith Germain - All Rights Reserved. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Judith Germain and Judith Germain - All Rights Reserved ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In today's episode Judith Germain speaks to Shailendra (Shelly) & Shalini Jain about Restoring Brand Trust After Missteps and their book on managing brand transgressions. Shelly is a professor of marketing and international business, while Shalini is an associate professor researching social issues in management. They have co-authored a book on brand transgressions and crisis management.

Key Takeaways

In this conversation Shelly and Shalini explain that "brand transgressions" refer to when a brand is perceived to have violated expectations or norms, which can lead to brand crises. They distinguish transgressions from other business challenges like declining profits or market share.

The speakers emphasise that a brand's response to transgressions is heavily influenced by the tone set by its leadership. They discuss how leaders who prioritise short-term profits over stakeholder interests often contribute to transgressions.

Shailendra Pratap Jain is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business., University of Washington, Seattle. Dr Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and MBA teaching awards.

Shalini Sarin Jain is Associate Professor of Management and the inaugural Director of DEI at the Milgard School of Business, University of Washington, Tacoma. She has published articles on gender representation and compensation parity in top management, allegations of sexual misconduct sustaining livelihoods or saving lives during Covid.

You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here.

---

Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.

Catalysing Transformation - 1 min video

Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders.

Judith's websites:

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

  continue reading

457 episódios

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