The Power of Short Books to Grow Your Practice

The Mindful Coach Podcast

As a book author you position yourself differently from other coaches. You can share what it is you do and really does give you that differentiation point. Plus, when properly planned, you can connect with readers - Mike Capuzzi

What you'll learn!

• Unlock the power of using books to elevate your coaching business.
• Discover the surprising benefits of writing short books for your coaching career.
• Navigate the seamless publishing process for your short books and boost your coaching credibility.
• Stand out and differentiate yourself through the authority of being a published author.
• Explore the convenience of print-on-demand services for aspiring authors like yourself.

Our Guest: Mike Capuzzi

In this episode of The Mindful Coach podcast, the guest, Mike Capuzzi, a seasoned publisher and book publishing coach, shares his valuable insights on using books to grow a coaching business. With a focus on writing short, impactful books, Mike offers a personalized approach to guide coaches through the publishing process. He emphasizes the effectiveness of specific messaging for different audiences, setting himself apart from traditional publishing methods. Throughout the conversation, Mike highlights the benefits of short books in attracting clients and establishing authority. His expertise and hands-on approach make this episode essential for coaches seeking to differentiate themselves, share their expertise, and grow their business through book publishing. Whether considering writing a first book or seeking innovative strategies to leverage existing content, Mike's insights provide practical guidance for establishing credibility and attracting clients through the power of publishing.

Elevate Coaching Business

Incorporating books into your arsenal can significantly elevate your coaching business. As a marketing tool, a book is a guide, leading readers towards your services and products. According to Mike Capuzzi, writing a book doesn't just differentiate you from the competition but also establishes authority and fosters trust with your potential clients.

Benefits of Short Books

Mike Capuzzi advocates for the crafting of short, targeted books, a concept he refers to as "shooks." These books, readable within an hour, provide a myriad of benefits. Apart from being more approachable to both writers and readers, they effectively convey beneficial information and create a segue for interested readers to connect further with the author.

Streamlined Publishing Process

The streamlined publishing process leverages technological advancements such as Amazon and print-on-demand services. This method eradicates the need for costly inventory storage, allowing for flexibility with edits or changes to the content. With Mike's hands-on guidance throughout the process, aspiring authors can transition from idea to completed book without undue stress.

Mentioned in this episode:

The Mindful Coach Podcast

The Mindful Coach Association produces this podcast. An association for coaches and other helping professionals who value mindfulness in life and work. The association was created to help create community, and provide resources and ongoing learning for those aligned with its published principles and practices. If you're aligned with this work, join us at https://mindfulcoachassociation.com or contribute to our work with link provided. All funds go directly to cover costs and growth.