Episode 218 | Simon Freeman and Mario Fraioli on Emerging Brands and Trends in Running

the morning shakeout podcast

This week, I sat down with my good friend and two-time podcast guest Simon Freeman, the co-founder, editor, and publisher of my favorite running magazine, Like The Wind, which just celebrated its ninth birthday. For the past couple issues of LtW, Simon and I have had a conversation about a particular topic in running, which he recorded, transcribed, and published an excerpt of in the magazine. We did the same for Issue #34, which comes out on March 1, and decided to publish the entire audio conversation—which is what you’re about to listen to—as a podcast to complement the excerpt that ends up in the magazine.

In this episode, Simon and I had a great exchange about emerging footwear, apparel, and media brands and trends in the running space. It’s very much two friends with a lot of industry experience just shooting the shit and speculating about what we’re seeing and we hope you enjoy being a fly on the wall for it. The plan is to do publish these candid conversations as a podcast to coincide with the release of the latest issue of Like The Wind, which happens on a quarterly basis throughout the year, so there will be 3 more of these over the next 10 months.

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