The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Conteúdo fornecido por Pharma Marketing Network. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Pharma Marketing Network ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !
Fique off-line com o app Player FM !
Horizon Therapeutics' Experiences with Executing Multiple Highly Innovative Campaigns Simultaneously to Challenge Disease State Misperceptions, Create Urgency and Change Treatment Behaviors
MP3•Home de episódios
Manage episode 367202846 series 3381581
Conteúdo fornecido por Pharma Marketing Network. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Pharma Marketing Network ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Toxic Portraits:
Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this condition to the forefront. Toxic Portraits provide an innovative way to look at a disease state often overlooked. This entirely different approach to creating urgency to treat uncontrolled gout focuses on the toxic source of the disease: uric acid. Horizon's objective: Educate healthcare providers by demonstrating the toxic effects of uric acid to potentially change treatment behavior and show them the disease like never before. - Augmented Reality / Experiential Booth at the National Kidney Foundation Event: Nephrologists treat patients with chronic kidney disease, but a lot of their patients also have gout. If left untreated, gout threatens many organs and systems, including the heart and the kidney. Horizon needed to stand out among all the exhibitors at the National Kidney Foundation conference to make them take gout seriously, to show doctors the systemic effects of uric acid buildup. The objective: create a booth that would be impossible to ignore, in order to show healthcare providers, the truth—that gout could be almost anywhere. _ View this podcast to understand 'the how' and the pull through, where the success was built on.25 episódios
MP3•Home de episódios
Manage episode 367202846 series 3381581
Conteúdo fornecido por Pharma Marketing Network. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Pharma Marketing Network ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Toxic Portraits:
Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this condition to the forefront. Toxic Portraits provide an innovative way to look at a disease state often overlooked. This entirely different approach to creating urgency to treat uncontrolled gout focuses on the toxic source of the disease: uric acid. Horizon's objective: Educate healthcare providers by demonstrating the toxic effects of uric acid to potentially change treatment behavior and show them the disease like never before. - Augmented Reality / Experiential Booth at the National Kidney Foundation Event: Nephrologists treat patients with chronic kidney disease, but a lot of their patients also have gout. If left untreated, gout threatens many organs and systems, including the heart and the kidney. Horizon needed to stand out among all the exhibitors at the National Kidney Foundation conference to make them take gout seriously, to show doctors the systemic effects of uric acid buildup. The objective: create a booth that would be impossible to ignore, in order to show healthcare providers, the truth—that gout could be almost anywhere. _ View this podcast to understand 'the how' and the pull through, where the success was built on.25 episódios
Alle Folgen
×Bem vindo ao Player FM!
O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.