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Ep 131 - Leveraging PR for Lead Generation w/ Tara Lassiter - Customer Journey Strategist
Manage episode 364791494 series 2811020
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Tune in for another amazing episode of the PR Playbook Podcast. Today's episode is at the heart of all businesses and startups - ROI... Are you getting enough leads that help boost your sales? Then you need to listen up, and take notes because Tara Lassiter provides top secret strategies during this episode. Tara owns her own business as a Customer Journey Strategist.
ROI is a big conversation when it comes to marketing. Although we all “know” the benefits of PR to bring visibility and credibility to a brand, how do we measure the benefits for those number minded folks? Because after all the numbers don’t lie. In this episode we talk about how to make sure you’re mapping PR to leads and the best ways to take advantage of PR for sales.
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