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Ep 156 / Discover the Game-Changing Shift in PR: Beyond Coverage - Your Key to Success!
Manage episode 399614475 series 2811020
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Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd
Unlock the Evolution of PR: Beyond Coverage Metrics
PR has undergone a dramatic transformation, with today's communication professionals juggling various responsibilities such as generating coverage, content creation, social media management, influencer engagement, event organization, crisis management, and much more.
However, traditional PR reports haven't kept pace with these changes.
Many PR practitioners are still stuck using uninspiring screenshots and outdated metrics to demonstrate their value.
Introducing Releasd, the ultimate reporting tool designed to showcase the entire spectrum of modern PR activities in a visually compelling and concise format, ensuring that busy clients and executives can grasp the full impact quickly.
Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us.
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