Avivit Fisher | Marketing Essentials in the Insurance to Private Pay Transition | TPOT 291

The Practice of Therapy Podcast with Gordon Brewer

Avivit Fisher is the principal of REdD Strategy, a marketing and business consultancy for therapists in private practice. Avivit teaches therapists business skills they didn’t learn in grad school. She provides guidance in strategy, process planning, business tools, and marketing so that private practitioners can create a sustainable business advantage.

In this podcast, Avivit Fisher discusses the importance of marketing for private pay practices. She helps practitioners start, build, and grow their practices, focusing on creating a strong online presence and using SEO and email marketing. Fisher also talks about the challenges of transitioning from insurance-based to private pay practices, including the need to market services and establish fees. She addresses therapists' concerns about losing clients when no longer accepting insurance and suggests addressing objections by highlighting the benefits of being an out-of-network client. Tune in as we chat about the importance of building solid relationships, leveraging your network, and creating engaging content.

Resources Mentioned In This Episode:

• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• The Practice of Therapy Podcast Workshop
• Therapy Business Brief
• Wise Practice Summit
• The PsychCraft Network
• The Practice of Therapy Community
• Avivt on TPOT 212
• Avivit on TPOT 241
• Avivit’s Website
• Avivit on Instagram
• Avivit on Facebook
• Connect with Avivit on LinkedIn