This Founder Shares His Churn Problem (with Adam Robinson) The Revenue Formula podcast

This founder shares his churn problem (with Adam Robinson)

4d ago 48:53

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Everyone talks openly about raising a new round or closing a massive deal. But churn, crickets. Except for one guy, Adam Robinson.

And he shares not only his churn problem, but how he solved it, how he's building a solid awareness engine and, how he built Rb2b.

(00:00) - Introduction
(07:02) - October 2022, the first LinkedIn post
(08:53) - Finding his voice
(11:15) - The first viral post
(13:51) - No product was decided yet
(16:05) - The product was not exciting...
(17:59) - 3 weeks after launch
(22:58) - The Impact of Transparency on Business
(23:49) - Churn: The thing people won't talk about (when it's bad)
(27:23) - Churn spiked to 15%
(29:49) - A few realizations
(36:37) - The strange issue
(45:05) - Confrontational Marketing
(48:10) - Final Thoughts and Farewell

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