Real World SEO Strategy For Entrepreneurs With Dolly DeLong

The Simple and Smart SEO Show

Dolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit.

Key Takeaways:

1. Introduction to Dolly DeLong:
   • Dolly DeLong introduces her dual roles as a Middle Tennessee family photographer and a systems and workflow educator.
   • She shares her experience of separating her photography and education businesses to better serve her audience and improve website clarity.
2. The Importance of SEO:
   • Dolly emphasizes the critical role of SEO in building a sustainable business, contrasting it with the fleeting nature of social media trends.
   • Crystal and Dolly discuss the challenges and rewards of focusing on long-term SEO strategies versus short-term social media tactics.
3. Real-World SEO Challenges:
   • Dolly shares her ongoing project of optimizing two separate business websites and the importance of clear messaging for different target audiences.
   • Crystal highlights the common misconception that simply having a website equates to good SEO, emphasizing the need for continuous optimization.
4. Introduction to the SEO Audio Summit:
   • Dolly introduces the free SEO Audio Summit, which features short, actionable tips from over 23 SEO experts.
   • The summit is designed to provide entrepreneurs with easy-to-implement strategies that can significantly impact their online presence.
5. SEO Bundle Details:
   • Dolly shares details about the upcoming SEO bundle, which includes over $2,500 worth of resources for just $97 during the initial launch period.
   • The bundle is designed for business owners who are ready to take their SEO to the next level, offering tools and strategies that can be implemented over time.

Listener Action Items:

• Sign up for the free SEO Audio Summit, starting on August 13th.
• Explore the SEO bundle, available for purchase starting August 19th, with early access for those on the waitlist.

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Capítulos

1. I'm in the middle of optimizing the two sides of my business. (00:00:00)

2. Introduction and Guest Welcome (00:00:48)

3. Meet Dolly DeLong: Photographer and Systems Educator (00:02:28)

4. Balancing Motherhood and Business (00:03:12)

5. The Magic of Systems and Workflows (00:04:05)

6. The Importance of SEO for Small Businesses (00:04:48)

7. Shifting Focus from Social Media to SEO (00:05:49)

8. Challenges and Rewards of Website Optimization (00:07:02)

9. Splitting Business Brands for Clarity (00:09:59)

10. SEO First Aid Kit and Contributions (00:12:44)

11. Image Optimization and SEO Strategies (00:16:20)

12. Google Business Profile Cleanup (00:18:58)

13. The Importance of Accurate Business Information (00:19:30)

14. Trust and First Impressions (00:20:58)

15. Personal Analogies and Business Lessons (00:21:31)

16. Easy Wins with Google Business Profile (00:22:38)

17. Updating Products and Services (00:23:15)

18. Introduction to Wix Studio (00:24:17)

19. SEO Tools and Platforms (00:24:58)

20. SEO Audio Summit Announcement (00:27:38)

21. Final Thoughts and Bundle Details (00:31:21)