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Brand Evolution: The Good, The Bad, and The Ugly
Manage episode 398159524 series 2323799
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In this episode of the StorySelling Podcast, we dive into the fascinating world of brand evolution. What happens when a brand decides to change its identity? Is it a strategic move or a risky gamble? We explore the intricate dance between maintaining a brand's core values and adapting to an ever-changing marketplace. This episode is a treasure trove for anyone interested in sales psychology, branding, and the art of brand storytelling. Join me, your host, Sixteen Ramos, as we dissect real-life examples of brand evolutions - the good, the bad, and the downright disastrous - and uncover the secrets behind successful brand transformations.
The journey of a brand's evolution is more than just a change in logo or slogan; it's a profound transformation that can redefine its relationship with customers. How do brands navigate this complex process without losing their essence? Discover the answer in this episode.
For more insights into the power of sales psychology in branding and storytelling, visit my website at sixteenramos.com, where we can collaborate to elevate your brand's narrative. And don't forget to check out my book "From Browsers to Buyers" - the Ultimate Playbook for applying sales psychology to social media content, available at sixteenramos.com/from-browsers-to-buyers. It's an essential guide for anyone looking to harness the power of storytelling in their marketing strategy.
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