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Metrics, Freebies, and Competitor Analysis: Marketing Advice from Susan Tormollen of A Better Meal
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Susan Tormollen, Former Director of Marketing at Expedia, Founder of Camp Do It and Head of Marketing at A Better Meal.
Together, they explore:
- Why you need to measure every part of the customer lifecycle
- Successful marketing strategies in the VR space
- How to stay aware of market changes with limited resources
Susan is a marketing expert, having held marketing positions at big names like Expedia Group and Silicon Labs. In 2020, she founded Camp Do It, an education program focused on helping women over the age of 50 build side businesses and plan retirement businesses alongside their permanent careers. She is also Head of Marketing at A Better Meal, a meal planning app for active families.
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