E102: Dominate Your Market with Unreasonable Hospitality

ThriveMore with Roger Martin: Business, Health, & Wealth

In this episode, Roger’s monthly monologue emphasizes the importance of differentiating your business by offering "unreasonable hospitality." This concept involves going above and beyond the basic expectations of good service, fair pricing, and high-quality products, which are considered table stakes in today's market. Key strategies include ensuring your mission and vision are clear and consistent across your team, sending personalized handwritten thank-you cards, and making follow-up calls to customers without asking for anything in return. The goal is to become uncommon by adopting practices that your competition will find difficult to replicate. By implementing these techniques, businesses can create memorable experiences that set them apart in the marketplace, making customers feel genuinely appreciated and valued beyond transactional relationships. This foundation leads to higher customer loyalty and word-of-mouth referrals, which can significantly reduce customer acquisition costs while boosting long-term profitability.

Additionally, Roger discusses the importance of consistency in recognition and service, both for customers and employees. Creating a culture where outstanding service and hospitality are the norm ensures that the brand promise is continually delivered. This culture of excellence requires committed leadership that models these behaviors. When employees see that the company genuinely cares about both its customers and its team, they're more likely to embrace the mission and perform at higher levels. As a result, businesses not only thrive but can also charge premium prices for their superior service, all while fostering a dedicated and motivated workforce that takes pride in their work.

Topics Include:

• Defining Unreasonable Hospitality
• The Power of a Clear Mission and Vision
• The Importance of Going Beyond Expectations
• Why Recognizing Great Service is Vital
• Creating a Culture of Excellence

Roger’s Book: An Insider's Guide to Business Secrets from an Entrepreneur's Journey.

Let's Get Social: Connect with Roger and ThriveMore Brands

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!

Produced By: Social Chameleon