Ep 68: Crafting the Perfect (for you) Scalable Offers | Guest Expert: Annmarie Rose

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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Join us in this episode as we explore the art of scalable offers with online business strategist Ann Marie Rose. Learn how to create and package offers that resonate with your audience and scale your business. Ann Marie shares insights on positioning services, the power of workshops, and group consulting. Discover actionable tips for offer alignment and preventing burnout.
Key Takeaways:

1. The Importance of Packaging Your Offer: The way you position and package your offer can make a significant difference in its profitability and appeal. Even if you're essentially offering the same core service, different packaging can attract different audiences.
2. The Concept of Owned Media: The desire to own their stage and build authority is a common theme among clients. This can be achieved through content marketing and other strategies that establish a strong online presence.
3. The Power of Scalable Offers: Scalable offers, such as workshops or group programs, can help businesses grow without the burnout associated with one-to-one service models. This approach allows for serving more clients while maintaining a high level of quality.
4. The Role of Workshops in Sales: Workshops can be an effective sales system, allowing you to test and refine your offer while building trust with potential clients. They provide a platform for demonstrating your expertise and engaging with your audience in a meaningful way.
5. Adapting to Market Needs: Being open to iterating and evolving your offer based on market feedback is crucial. This agility allows you to stay relevant and continue to meet the changing needs of your clients.
6. The Value of Group Consulting: Group consulting can offer a unique blend of personalized support and community learning. It can be a great way to leverage your expertise in a scalable way while providing clients with a supportive environment for growth.

Meet Annmarie Rose:
AnnMarie Rose is an Online Business Strategist & Offer Alignment Expert with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.
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Resources:

Tiny Marketing Club Beta Application
Ace Your Scalable Offer Workshop

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Capítulos

1. Offer Alignment for Business Growth (00:00:00)

2. Scaling Offers for Service-Based Businesses (00:06:40)

3. Business Scaling and Offer Structure (00:11:52)

4. Group Consulting and Beta Launches (00:17:39)

5. Evolving and Adapting Offer Structures (00:24:15)

6. Transform Your Content Creation Game (00:36:06)