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Conteúdo fornecido por Kim Kuhteubl. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Kim Kuhteubl ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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A Lesson On Doing It Anyway with Katie Keating

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Manage episode 303148959 series 2663095
Conteúdo fornecido por Kim Kuhteubl. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Kim Kuhteubl ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

One in four Americans is a woman over 40. Katie Keating co-founded Fancy Inc., a 100% women-owned, operated, and focused advertising agency to help advertisers speak to them. In this lesson on “doing it anyway,” she talks about her mission, the 3%, and why women need to harness the power they possess as consumers to change the culture.

TOPICS DISCUSSED IN THIS EPISODE:

  • Katie’s journey to forming Fancy.
  • At the time Katie got into advertising, only 3% of Creative Directors were women.
  • Why Katie decided to quit her well-paying agency job to gain more control over her career.
  • The hardest thing about starting your own agency, according to Katie.
  • Why women are faced with “aging out” of their careers as they get older.
  • Is the female competition still a thing?
  • The article Katie wrote about women over 40 that went viral, and the response it received.
  • How women can harness their purchasing power to affect the kind of change that they want to see in the world.
  • 80% of women make the household purchasing decisions.
  • Women’s resistance when talking about money and finances.
  • How do you encourage brands to take the leap and have a conversation with women in a more inclusive way?
  continue reading

59 episódios

Artwork
iconCompartilhar
 
Manage episode 303148959 series 2663095
Conteúdo fornecido por Kim Kuhteubl. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Kim Kuhteubl ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

One in four Americans is a woman over 40. Katie Keating co-founded Fancy Inc., a 100% women-owned, operated, and focused advertising agency to help advertisers speak to them. In this lesson on “doing it anyway,” she talks about her mission, the 3%, and why women need to harness the power they possess as consumers to change the culture.

TOPICS DISCUSSED IN THIS EPISODE:

  • Katie’s journey to forming Fancy.
  • At the time Katie got into advertising, only 3% of Creative Directors were women.
  • Why Katie decided to quit her well-paying agency job to gain more control over her career.
  • The hardest thing about starting your own agency, according to Katie.
  • Why women are faced with “aging out” of their careers as they get older.
  • Is the female competition still a thing?
  • The article Katie wrote about women over 40 that went viral, and the response it received.
  • How women can harness their purchasing power to affect the kind of change that they want to see in the world.
  • 80% of women make the household purchasing decisions.
  • Women’s resistance when talking about money and finances.
  • How do you encourage brands to take the leap and have a conversation with women in a more inclusive way?
  continue reading

59 episódios

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