The Secret to Brand Love: How to Create Emotional Bonds with Your Customers with Dr. Aaron Ahuvia

Your Digital Marketing Coach with Neal Schaffer

Ready to discover the secret ingredient for lasting brand success? This episode, we're elbow-deep in the captivating world of brand love with our esteemed guest, Dr. Aaron Ahuvia. As one of the foremost experts on the subject, Dr. Ahuvia peels back the layers, revealing brand love as a potent emotion that you can master using psychology and neuroscience.
Forget about those tired marketing buzzwords, we're talking about strategies that can set your brand apart in a crowded field. We'll navigate the terrain of the digital world, exploring how it opens up a new frontier for cultivating brand love. We'll touch on the importance of humanizing your brand, making it an integral part of your customer's identity. We're also taking cues from successful brands like Patagonia and Airbnb, unravelling how they've mastered the art of storytelling, authenticity, and alignment with customer values to foster deep emotional connections.
Stay tuned and you'll walk away not just understanding the concept of brand love, but armed with practical tips on how to cultivate it. From discussing the potential of brand love to impact long-term success to examining the role of digital marketing in achieving it, this episode promises to be a treasure trove of insights. Plus, be sure to keep listening for an exciting opportunity that could see you nabbing a one-on-one coaching call. Join us in this journey deep into the heart of brand love, and let's transform the way you connect with your customers.
Guest Links

• Buy The Things We Love: How Our Passions Connect Us and Make Us Who We Are on Amazon (affiliate)
• Dr. Ahuvia's Website
• Connect with Dr. Ahuvia on LinkedIn

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• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Capítulos

1. Exploring the Concept of Brand Love (00:00:00)

2. Building Brand Love and Long-Term Success (00:16:09)

3. Digital Marketing and Brand Love" (00:24:08)

4. Creating Brand Love Through Human Connections (00:32:52)

5. Building Brand Love (00:40:38)

6. Connecting With Audience Through Love (00:50:02)