How the power of conformity influences our decisions | Things to look out for, not use

The Jake Savage Podcast

In today's episode, I unpack a psychological study on the influence that conformity has on our choices and actions. The idea for this episode was inspired by an interesting question I received from a Patreon subscriber who didn't want to be persuaded into buying a timeshare.
Disclaimer: today's episode is meant to illuminate how outside entities may try to influence or manipulate us via the power of conformity. This is definitely something to consider when it comes to advertising messages around us, including those pertaining to divisive social issues!
My hope is that this study would help us to: 1) recognize when this type of influence is occurring; and 2) help us to stand firm with our beliefs!
Lastly, I came across this study while reading Jonah Berger's, "Invisible Influence". I'd highly recommend the book if you're interested in digging deeper on this topic on your own!
Enjoy!
Have a question you want answered on the show? If so, check out our "Members Only Q&A" podcast segment via: patreon.com/persuasionschool . There you can register and submit a question and I'll provide an answer via podcast episode. You'll also have access to all of the other questions and answers from other subscribers.

Want to improve your ability to positively influence and persuade others? Need some help working on it? If so, I'm available for coaching. I've worked one-on-one with Persuasion School listeners who want to improve and I'd love to work with you too. Click here to book a power hour with me or message me on Instagram if you're interested in ongoing coaching: @itsjakesavage.