Episode 242 - Getting Fitness Marketing Right

Train With the Best Podcast

What's the best way to build a brand, either as a trainer or a gym? Craig Hoffman, Chris Gorres, and TWTB CMO Rachel Hoffman chat about how to best market and the pitfalls to avoid.
The conversation comes on the heels of some bad examples in the marketplace, including some who employed a scarcity mindset. The team explains why that mindset and approach not only is bad for a brand, but is ineffective as a strategy.

Follow the show on Instagram: instagram.com/trainwiththebest21. Follow Craig at instagram.com/craig_hoffman and Chris at instagram.com/trainergorres.
We have a brand new code with our friends at Momentous! Use the brand new code TWTB at LiveMomentous.com (automatic when you click the link) for 15% off all orders.
JAWKU provides an elite level timing device at a price anyone can afford. Plus, they have a brand new muscle blaster mini - the smallest and most powerful massage gun on the market. Head to jawku.com/discount/twtb for a 20% discount on all JAWKU products!
We're thrilled to welcome Blazepod to the TWTB family. Use the code TWTB for 15% off your order at Blazepod.com.
Craig is an official Whoop affiliate! You can join him on Whoop by getting $30 off your membership at join.whoop.com/hoffman.
Our theme music was made by Jamarian Bates. You can contact him via Soundcloud here: @jaybates40oz!