The Importance of Data Collaboration and the Future of AdTech - Part 1

AdTech with AlikeAudience

Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

• How data collaboration has been progressing in Europe
• The biggest growth opportunities in the data space
• The importance of delivering consented audiences to brands
• Privacy-compliant consented audience delivery for ensured data compliance
• The impact of Google’s cookie saga
• Challenges companies face when reaching target audiences
• Pain points in the AdTech industry
• Global MarTech and AdTech predictions for the next two years

Adrian Williams

https://www.linkedin.com/in/adrianywilliams/

• Head of Strategic Data Partnerships & Corporate Development of OnAudience
• More than 20 years experience in Media and Data
• Founder, Director, and Advisor for multiple companies

Bosco Lam

https://www.linkedin.com/in/lam-bosco/

• Co-founder & CEO of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data

Duncan Craig

https://www.linkedin.com/in/duncanwcraig/

• Consumer Director (AdTech and Digital)
• Business and Technology journalist
• Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR

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