571. How to Handle EVERY Objection On A Sales Call

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

You will want to come back to this episode multiple times and share it with anyone on your sales team because today, I'm going to share how to handle every single type of objection and do it in a way that empowers the prospect. We'll talk about the 3 types of objections, go over many examples, dive into my PAID framework around sales, and more!

Time Stamps:

(1:28) Why Objections Are Necessary

(4:59) 3 Types of Objections

(5:48) Objection vs Obstacle

(7:38) Tangible vs Intangible Obstacles

(10:51) The PAID Framework

(13:51) The Uncertainty Objection

(16:32) Financial Objection

(19:37) Uncertainty Objection Example

(21:49) Spousal Objection Example

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