Join Casey and Ingrid as they take a humorous dive into the origins of your favorite idioms, and we all learn something new. They chew the fat, spill the tea and the beans, and shoot the breeze until they get to the root of the matter. Follow the soothing voices of this duo as they venture down winding rabbit holes of lighthearted banter, having fun while uncovering some language truths.
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Our mission is to transform communities by demonstrating and sharing our faith in Christ and his love for us.
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Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk ...
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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1
Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall
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Devin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years. Devin Bramhall is a content marketing legend. After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a success…
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Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury
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50:04
Eloise (Shuttleworth) Salisbury, newly named Chief Customer Officer at AutogenAI, recounts lessons from 5 years of building Iterable's customer success program from the ground up, how she's approaching her first 90 days in a new CS leadership role, and why she founded Women in SaaS. What does it take to build an enterprise-level customer success pr…
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1
Product Launches at PlayStation, Rippling & Ignition with Derek Osgood
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51:42
Derek Osgood, Founder & CEO of Ignition, shares product marketing lessons from leading 9 major launches at PlayStation, reinventing a software category at Rippling, and founding Ignition—a product management platform. Derek Osgood is a career product marketer turned founder. He's made a career out of leading product launches at PlayStation and Ripp…
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1
RevOps Masterclass: Jen Igartua on building Go Nimbly
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Jen Igartua, CEO at Go Nimbly, shares what she's learned in her 8 years of building a service-based business, plus tons of advice for RevOps teams. Jen Igartua, CEO of Go Nimbly, joins Alex on this week's episode to talk all things RevOps. First she uncovers what went into building her RevOps consultancy, including how they developed their service …
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1
How ShipBob became an ecommerce giant with CMO Casey Armstrong
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Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation. Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career. On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including: Why they started wit…
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1
From Founding AE to VP: Conor Dragomanovich's rise at Productboard
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Open AI's Conor Dragomanovich shares his personal sales career growth story at Productboard, where he went from founding AE to VP of Commercial Sales in only 5 years. As a two-time founding AE, Conor Dragomanovich knows all about what it takes to start and build a successful sales team. On today's episode, Conor and Alex chat about Productboard's e…
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1
Out of Home Advertising: Chris Gadek on leading growth at AdQuick
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Chris Gadek, CRO at AdQuick, shares the company's growth story and best practices for out-of-home advertising in B2B. Out-of-home advertising is one of the most underrated strategies for B2B startups. Billboards might feel like a tactic reserved for large corporations, but Chris Gadek from AdQuick actually recommends them for Series A startups. Tha…
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1
Sales Enablement at Algolia & Sigma Computing with Lish Barber
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44:46
Lish Barber, Senior Director of Enablement at Sigma Computing, shares stories and lessons from building early enablement programs at iHeartMedia, Algolia, and Sigma Computing. After starting her career in sales at iHeartMedia, Lish Barber accidentally fell into a sales operations role overnight. It was there that she started her long career in enab…
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1
How Yelp Built a $750m Sales Engine with Pete Hancock
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48:28
Pete Hancock, former VP of National Sales at Yelp and current SVP of Global Sales at Restream, shares stories from the early days of Yelp's go-to-market plan. During his 11 years at Yelp, Pete Hancock helped the then-startup grow from $1m in revenue to over $750m. He also built a rigorous sales program that trained thousands of AEs. In this episode…
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1
Leading Revenue at Shopify & Owner: Kyle Norton on selling to SMBs
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48:05
Kyle Norton, CRO of Owner, shares learnings from launching Shopify's retail POS program and building Owner's sales team. Kyle Norton has led sales teams at two unicorn companies — League and Shopify. While leading sales at League, he grew revenue to $20 million and scaled their sales team to 40 reps. 3 years later, he joined Shopify as Head of Reve…
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1
Selling to Developers: Hector Hernandez on scaling LaunchDarkly & Teleport
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Hector Hernandez, CRO at Teleport, shares sales lessons from taking two developer-focused platforms — LaunchDarkly and Teleport — upmarket. When Hector Hernandez joined LaunchDarkly in 2017, they already had $1 million in revenue. Instead of focusing just on scaling, they were looking for a sales team to help them evolve past their PLG motion. Sinc…
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1
Sprinklr's First AE: Jason Fishkind's 10-year sales journey at Sprinklr
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Jason Fishkind recounts Sprinklr's sales journey from $5m to $500M in ARR. Sprinklr is one of the biggest names in social media management, but it didn't start out that way. As Sprinklr's first AE, Jason Fishkind helped the company 100x their growth from $5M to $500M ARR -- accelerating them through their IPO and earning a valuation of over $4 bill…
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Join Ingrid and Casey as they discuss augury, Edith Hamilton's "Mythology," and which side of the bed is the correct side of the bed. Support the Show. We'd love to research your favorite idiom! Email us at TheLanguageLie@gmail.com or slide into our DMs on Instagram @TheLanguageLie. Closed caption available on Youtube.…
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1
Zenefits' Aggressive Growth: Robby Allen on growing a 250-rep sales team
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43:06
Robby Allen, CRO of AgentSync, shares sales leadership stories from his time as Director of Sales Development at Zenefits. Zenefits is one of the most infamous hypergrowth stories in SaaS history, growing to over $70 million ARR and a $4 billion valuation from 2013 to 2016. But their hypergrowth came at a cost. Insurance compliance issues resulted …
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How Chris Orlob grew Gong to $200M (after they crushed his startup)
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Chris Orlob shares his unlikely origin story as Gong's first marketer, sales leadership advice, and what it was like to transition entrepreneurship at Pclub. In 2015, Chris faced tough competition when his newly founded company, Conversature, went up against Gong -- the eventual category winner. Although he was forced to close his doors just one ye…
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Join Ingrid and Casey as they discuss Ingrid’s 3 Roman Empires, Jesus Wafers, and Otis Redding’s top ten hit. Support the Show. We'd love to research your favorite idiom! Email us at TheLanguageLie@gmail.com or slide into our DMs on Instagram @TheLanguageLie. Closed caption available on Youtube.Por Ingrid Powell and Casey Devine
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Join Ingrid and Casey as they discuss Ingrid’s competitive nature, horsies, the misspellings of the NYTimes online editions and, of course, doom core. Support the Show. We'd love to research your favorite idiom! Email us at TheLanguageLie@gmail.com or slide into our DMs on Instagram @TheLanguageLie. Closed caption available on Youtube.…
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Join Ingrid and Casey as they discuss rain, trivets, and Adele's confusing poetry. Support the Show. We'd love to research your favorite idiom! Email us at TheLanguageLie@gmail.com or slide into our DMs on Instagram @TheLanguageLie. Closed caption available on Youtube.Por Ingrid Powell and Casey Devine
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From AE to CEO: Todd Busler's sales journey from Heap to Champify
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Todd Busler shares how his path from first go-to-market hire to VP of Sales at Heap led him to found his own tech company, Champify. Being an early sales hire is a great test run for being a founder. As the first sales hire at Heap, Todd helped the company grow from $300k to $40 million ARR and 10x their average contract value. Six years later, he …
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Join Casey and Ingrid as they discuss lying, zombies, and pussycats. Support the Show. We'd love to research your favorite idiom! Email us at TheLanguageLie@gmail.com or slide into our DMs on Instagram @TheLanguageLie. Closed caption available on Youtube.Por Ingrid Powell and Casey Devine
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Join Casey and Ingrid as they discuss hurricanes, the universality of the pandemic, and Taylor Swift. Support the Show. We'd love to research your favorite idiom! Email us at TheLanguageLie@gmail.com or slide into our DMs on Instagram @TheLanguageLie. Closed caption available on Youtube.Por Ingrid Powell and Casey Devine
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1
Scaling Marketing: How Nico Dato grew Podium from $1m to $100m
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Nico Dato, CMO of Entrata, shares lessons from growing Podium from a single-product review platform to a nine-figure, multi-product lead gen platform. When Nico Dato joined Podium in 2015, they were a single-product review tool for SMBs with under $1m in revenue. Over a 7-year period, Nico helped grow Podium to a multi-product lead conversion platf…
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Join Casey and Ingrid as they discuss mathematics, Mad Men, and how Casey and Ingrid are actually AI bots. Support the Show. We'd love to research your favorite idiom! Email us at TheLanguageLie@gmail.com or slide into our DMs on Instagram @TheLanguageLie. Closed caption available on Youtube.Por Ingrid Powell and Casey Devine
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How to escape ineffective content marketing: Nemanja Zivkovic
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In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Introduction 02:40 - Why people underestimate what it takes 06:00 - Lack of a coherent marketing …
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Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent
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Marie Gassée, Head of Go-to-market at Column, shares stories of growing self-serve at Box and Confluent. Marie Gassée has an impressive track record building growth programs. She led the launch of Box’s product-led motion and helped Confluent commercialize its open-source developer community. But none of that growth came easy. On today's episode, j…
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Growing a CS Team: Joseph Schmitt on leading success at UpKeep
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Joseph Schmitt, VP of Success at UpKeep, shares his learn-by-doing approach to growing Customer Success teams. Joseph Schmitt is exactly the type of growth story we like to tell—from a few perspectives. He’s had a surprisingly fast personal career arc from entry-level support to senior Customer Success leader and also helped grow two startup custom…
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Escape the noise | Master SaaS Content Relevance: Casey Hill
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In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 0:00 - Introduction 01:21 - Importance of Building a Media Company 07:38 - Considerations for Small Marketing Teams 08:57 - Skimma…
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1
Bootstrapping & Messaging: Peep Laja on growing CXL & Wynter
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Peep Laja, co-founder of Wynter, CXL, and Speero, shares lessons from bootstrapping multi-million-dollar businesses from scratch. Plus, he shares messaging lessons from Wynter. Peep Laja is an expert at bootstrapping companies. He started by turning his in-house marketing experience into a consultancy… He took that consultancy and scaled it into an…
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Mapping your content to buyer journey: Adam Turinas
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38:41
In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data. So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:36 - Buyer journey as…
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Founding Sales: Peter Kazanjy on selling as Co-Founder at Atrium
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Peter Kazanjy, author of Founding Sales and co-founder of Atrium, shares sales advice for startup founders and early sales hires. Pete Kazanjy literally wrote the book on founder sales. As a three-time startup founder, Pete knows the ins and outs of building an early-stage sales team. On today's episode, Alex and Pete discuss: Pivoting his first st…
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1
How to maximize revenue through SEO: Sam Dunning
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45:03
In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website. He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your custom…
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Community-Led Growth: Camille Ricketts on marketing at Notion
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Camille Ricketts, former Head of Marketing at Notion, shares how Notion through community. You don’t go from unknown startup to household name without a great community strategy. That was definitely the driving factor behind Notion's growth. As the 11th hire and Head of Marketing at Notion, Camille Ricketts built the brand foundations that enabled …
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Hilmi Tell (Guest Speaker) 17-Sep-23
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Customer Experience Teams: Gillian Heltai on building Lattice's CX program
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49:15
Gillian Heltai, Chief Customer Officer at Lattice, shares her experience in building customer experience programs at Lattice, Talkdesk, and comScore. As Gillian puts it, she worked in customer success long before anyone called it customer success. Since then, she's helped build successful CX programs at comScore, Talkdesk, and now Lattice. On today…
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Brand Campaigns: Maya Spivak's marketing campaigns at Wealthfront & Segment
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Marketing leader Maya Spivak shares what went into launching successful brand campaigns at Wealthfront and Segment. What goes into creating a tech brand that not only stands out but deeply resonates with its audience? Maya Spivak, an experienced brand and marketing expert, joins us in this episode to share her experience building TV and billboard c…
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Tendai Togara 03-Sep-23
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Content strategy for early-stage SaaS: Devin Reed
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33:33
In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups. He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how …
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Selling to Engineers: Ben Solari on leading sales at DataRobot & Jellyfish
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53:54
Ben Solari, VP of Sales at Jellyfish, shares sales advice for taking technical products to market. If you’re not super technical, sales is a great way to get your foot in the door in the startup world. That’s how Alex (our host) got started at Yelp before eventually founding Dock. But what happens when you have to sell a very technical product to a…
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Johnny Scroggins 27-Aug-23
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1
Turning Data into Product-Led Gold: Alexa Grabell's founder story at Pocus
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Alexa Grabell, Founder of Pocus, shares the company's founding story, plus lots of product-led growth advice for go-to-market teams. Pocus has ridden the PLG wave, earning $23 million in funding and landing big-name SaaS customers like Webflow, Loom, and Miro only two years since its founding. In today’s episode, Alex and Alexa discuss: The backsto…
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How to Create irresistible content using Jobs To Be Done: Bob Moesta
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In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD. Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and…
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David Delphin - 20-Aug-23
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How to create compelling customer testimonials: Dustin Tysick
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27:49
In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials. Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic. List…
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