Make It Heaven Wisdom School teaches you how to live as a compassionate being and cocreate your personal heaven on earth. Rebecca is dedicated to bringing you conversations about the big energetic shifts that are changing our long-held systems and patterns of behavior. These shifts affect our relationships, families, health, finances and view of self. Rebecca Skeele, Heaven-On-Earth Mentor, is an ordained minister, teacher, author and host of Wisdom School TV. www.makeitheaven.com
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Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.
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This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
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Community organizer, activist and past-candidate for public office Joy Silver is concerned about the erosion of Democracy in America. She's got a voice and she's determined to use it for good. Each week, she talks with people on the front lines fighting for equality, justice and the American Way. She also has practical calls to action for you and all who care about ending injustices. Outspoken is presented through the generous support of official sponsor My Little Flower Shop in Palm Springs ...
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We’re a group of friends hosting DeEp Maintenance records from Lamontville, South Africa , together we promise to bring back the deep with a monthly release of crazy sounds, please listen and support.... For booking or enquirers send email at *www.Afromkhize@gmail.com*
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A podcast for people who have been told their opinion doesn't matter, and need a place to express it!! A place for people to share their story with the world and network their ideas with possible collaborators listening from a different country!! What started as a means for people suffering to come speak out and find solace in a space where there is no judgement or ridicule, turned into a place where I have learned people's backgrounds and struggles, but also how they have dealt with those s ...
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Behind Our Eyes shares the mesmerising stories of the profound and direct spiritual experiences of older women from around the world. Conceived, created and hosted by Liane Grimshaw, an ordinary woman in her fifties from the North of England, who was compelled to do this after her own experiences changed her life forever. As each precious conversation unfolds, Liane gently prompts the guests to share what their experiences were like, what has happened to them since, how their lives have chan ...
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Demand generation and paid alignment for revenue growth with Cognism’s Senior DG Manager, Jamie Skeels and Senior Paid Acquisition Manager, Lee Gannon
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41:04
Cognism’s Senior DG Manager, Jamie Skeels speaks to Senior Paid Acquisition Manager, Lee Gannon about how their two teams - demand generation and paid - work together to drive business results.Por Cognism
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How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin
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46:45
Welcome to episode 124. This will be particularly interesting for you if you want to know how much the head of client services role can impact the agency's business. Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you…
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How to evaluate your agency operations, with Harv Nagra
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50:58
Welcome to episode 123. This episode will be particularly interesting for you if you're responsible for your agency's internal operations. You might be the operations director, head of project management, or even a client services director, but if you think your internal agency operations could be more efficient and streamlined, then this episode i…
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Laying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at Cognism
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31:16
Demand Generation Content Manager, Amy Collins speaks to VP of Marketing, Liam Bartholomew about Cognism's lessons expanding into EU countries. Specifically with regard to their experiences going sales-first, or marketing-first.Por Cognism
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How agency owners create a 'market of one', with Robin Bonn
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43:31
Welcome to episode 122. This episode will be particularly relevant for you if you're an ambitious agency owner looking to accelerate the growth of your agency. - Maybe you think you're not standing out enough from your competitors. - Perhaps you feel your positioning needs dialling in because maybe you've lost some pitches or you've had to drop you…
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Mastering Product Marketing with Josh Britton, VP of Product Marketing
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38:39
Cognism's Demand Generation Content Manager Amy Collins chats to VP of Product Marketing Josh Britton about how Cognism's product marketing function has evolved with him leading the charge. They discuss the extensive research Josh has carried out to understand the state of play and the early successes Josh has achieved in his short tenure since joi…
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From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified
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38:53
Cognism’s CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team.Por Cognism
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What your clients don't tell you (part 2) with Carey Evans & Simon Rhind-Tutt
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52:19
Welcome to episode 121. This is part two of a two-part interview with Simon Rhind-Tutt and Carey Evans, who are Co-Founders of Relationship Audits. If you missed part one, I would really recommend you go back and have a listen (it’s episode 120). Simon and Carey just packed it full of insights and tips for agencies when it comes to strengthening th…
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First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins
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27:20
Cognism’s DG Content Manager, Amy Collins speaks to Liam Collins who has been at Cognism for five months as the newly appointed VP of Paid Acquisition on how he has evolved paid strategy and team set up in his first 160 days.Por Cognism
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What your clients don't tell you (part 1) with Carey Evans and Simon Rhind-Tutt
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41:02
Welcome to Episode 120, which is the first of two episodes covering my in-depth chat with Carey Evans and Simon Rhind-Tutt, Co-Founders of Relationship Audits®. I met Simon and Carey many years ago when I was working as client services director for Publicis life Brands. We were struggling with a client relationship, it was a very important client b…
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Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins
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26:07
Cognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand.Por Cognism
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Adapt agency services for changing client needs, with David Huckerby and Natasha Jones
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46:54
Welcome to episode 119. Today's episode is for you if you're curious to understand how another agency works, particularly when it comes to how they manage their client relationships and how they sell their services. I’m joined by David Huckerby, the owner, and Natasha Jones, the Account Director of creative communications agency, Conteur. Conteur i…
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B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
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49:44
Cognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns.Por Cognism
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How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai
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36:08
Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.Por Cognism
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How to productise your agency’s value, with Brian Kessman
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54:06
Welcome to episode 118. On the last episode, I interviewed the brilliant Tim Williams from Ignition Consulting group about pricing strategies and why agencies need to sell outputs and value and not hours, particularly given the rise of generative AI. If you haven't listened to that, I'd recommend you go back and listen to episode 117 because Tim sh…
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Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin
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32:18
Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?Por Cognism
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Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper
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41:14
Cognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.Por Cognism
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Why time-based pricing doesn’t work for agencies, with Tim Williams
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49:20
Welcome to episode 117. This episode is going to be very relevant for you if you're responsible for pricing your agency's services. I first saw Tim Williams, Founding Partner of Ignition Consulting Group, speak at an IPA conference in London in 2016. He was talking to agency owners about why they needed to ditch the billable hour if they wanted a p…
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Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska
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44:07
Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.Por Cognism
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EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH
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37:32
Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.…
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Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith
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41:02
Cognism’s CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.Por Cognism
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Why agencies need to re-think project management, with Jack Skeels
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46:32
Welcome to episode 116. This episode is for you if you are responsible for managing projects in an agency. This one could be quite controversial, but equally very enlightening because my guest is going to be potentially challenging your belief about the role of project management. Jack's Skeel’s book is called ‘UNMANAGED’ and Jack makes a very comp…
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24. Allysha Lavino: The Sacred. Being. Intuition. Henry Lincoln. Energy. Magic. Seer. Southern France. Author. Visionary Fiction.
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Allysha Lavino is a talented writer, author, sacred explorer, and spiritual coach from California who lives in the wilds of Québec. During this fascinating conversation, Allysha shares many beautiful stories and insights. This includes her work with legendary documentary filmmaker and author, Henry Lincoln, who discovered sacred codes hidden within…
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Fix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis
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37:29
If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth.…
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Why selling to prospects and clients is different, with Tim Riesterer
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48:41
Welcome to episode 115. If you're in agency new business or account management and responsible for contract renewals and account expansion, you're in for a huge treat because Tim Riesterer, author of ‘The Expansion Sale’ (Four Must-Win Conversations to Keep and Grow Your Customers), joins me. Tim is a powerhouse and working with huge enterprises in…
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Effective account based marketing with Bill Macaitis
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44:40
Cognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.Por Cognism
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How agencies stand out or die, with Gareth Healey
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48:16
Welcome to Episode 114. If you're an agency owner who wants to stand out in a competitive market, then today's guest has written an entire book about it. Gareth Healey, author of "STAND OUT OR DIE" joins me to share: - what he learned from scaling and exiting his business - his seven step framework for standing out in a crowded marketplace - and hi…
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How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2
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39:11
Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.Por Cognism
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23. Rebecca Skeele: Sacred Calling. Wisdom Teacher. Spiritual Mentor. Dreams. Spiritual Transformation. Self-Mastery. Purpose. Crop Circles.
1:03:37
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1:03:37
Rebecca Skeele is an author, wisdom teacher and spiritual mentor living amidst the tranquil high desert of Santa Fe, New Mexico. And in this flowing conversation with Liane, you will hear many inspiring stories of her life, and the beautiful truths she now teaches. Driven by a desire to help others connect with their own innate wisdom and calling, …
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Nailing SEO strategy with Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug
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49:53
Cognism’s SEO Content Manager, Monika Kisielewska speaks to Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug. They discuss how SEO marketers can utilise AI, how aggressively you can sell on landing pages and much more.Por Cognism
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From laptop business to multi million dollar agency, with Jarrod Lopiccolo
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43:03
Welcome to episode 113. This will be particularly inspirational for you if you are currently a small agency owner with aspirations for huge growth. Jared Lopiccolo, CEO & Co-Founder of Noble Studios, built his agency from a single laptop to a multi million dollar agency. He shares some insight into what it took to achieve that growth and also his a…
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Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels
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35:35
Ever wanted to know how Cognism runs their paid ads? We are going to reveal all! Cognism’s Senior Demand Gen Manager Jamie Skeels chats to Demand Gen Team Lead, Tim Hughes about our ad philosophy, where we've seen success and much more.Por Cognism
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Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel
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41:22
Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.Por Cognism
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How to win without pitching, with Shannyn Lee
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39:41
Welcome to episode 112. I’m joined by Shannyn Lee, Managing Director of Win Without Pitching ®, which is widely recognised by the creative industry as one of the best quality sales training programs because it's specifically tailored to agencies. This episode will be particularly valuable for you if your job at the agency is winning new business an…
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Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier
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47:59
Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.Por Cognism
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Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign
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56:04
Cognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!Por Cognism
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How a workshop culture builds high performing agency teams, with Alison Coward
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36:40
Welcome to episode 111. This episode will be particularly relevant for you if you're heading up the agency or you're in charge of an agency team. Alison Coward is the founder of Bracket, a consultancy that partners with ambitious, forward-thinking companies to help them build high-performing and collaborative team cultures. She is a culture strateg…
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22. Dhyan Ji: Darshan. I AM. Pure Consciousness. Light Codes. Osho. Meditation. Spiritual Awakening. Transformation. Rajneeshpuram.
1:04:34
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1:04:34
Dhyan Ji is a spiritual teacher, meditation coach and spiritual event organiser based in Cheshire, UK. In this deep and fascinating conversation, Dhyan begins by recounting a magical moment at the age of 6, where she suddenly embodied a complete sense of oneness with nature and the elements. This experience at such an early age set the tone for wha…
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What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software
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45:41
Cognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find …
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Selling your agency in 2024, with Jonathan Baker
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37:53
Welcome to episode 110. This episode is for you if you're an agency owner either interested in buying agencies to grow, or selling your agency at some point. It's also enlightening if you work in an agency and you want to understand the process of mergers and acquisitions. Jonathan Baker, Practice Lead in M&A at Punctuation joins me and shares a lo…
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Challenging the meaning of brand campaigns with John James, Founder of Hybrency
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43:08
Cognism’s Senior DG Manager, Jamie Skeels speaks to John James, Founder of Hybrency about his view on brand marketing - and how lots of people are thinking about it wrong!Por Cognism
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Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-Nike
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41:29
Global Head of Demand Gen at Cognism, Fran Langham chats to Pavel Teslenko Global Brand IMC Lead at Miro about the intricacies of brand marketing, what we can learn from B2C companies and much more. Listen now!Por Cognism
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21. Gina Gardiner: Egypt. Divine Feminine. Spiritual Awakening. John of God. Enlightened Leadership. Setting Intentions. Consciousness. Wisdom.
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1:03:50
Gina Gardiner is an esteemed bestselling author, spiritual mentor, coach and TV host, whose work unlocks the inner power, wisdom, and love in the journey towards enlightened leadership. This honest, grounded and straight-talking conversation begins with Gina recounting a number of deeply profound, powerful, and jaw-dropping spiritual experiences. T…
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Building demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at Growblocks
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36:52
Cognism’s Global Head of Demand Gen, Fran Langham speaks to Mikkel Plæhn, Head of Demand at Growblocks. What do you market when you don't have a product? Well... the founder, of course! This episode dives into the unique approach Mikkel and Growblocks founder have taken to building an audience.Por Cognism
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How to build B2B landing pages (that don’t suck) with Tas Bober, Founder of Delphinium Solutions
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46:26
Cognism’s Demand Gen Manager, Jamie Skeels talks to Tas Bober, Founder of Delphinium Solutions about the ins and outs of creating landing page experiences that actually get results!Por Cognism
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Why the agency business model isn't working, with Michael Farmer
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1:04:56
Welcome to episode 109. My guest is Michael Farmer, a management consultant who has been looking at the agency business model for over 30 years. He's identified three burning issues for creative agencies. 1. Work is increasing in volume and yet agencies fees are declining. But because agencies aren't measuring scopes of work, they don't often reali…
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Bonus episode: Measuring eBook campaigns
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12:23
In the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?Por Cognism
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20. Allie West: Light Language. Soul Healing. Spiritual Awakening. Medical Intuitive. Personal Transformation. Clairvoyance. Channeling. Prime Creator.
1:17:58
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1:17:58
Allie West, from Oklahoma in the US is a Quantum Soul Healer, Light Language Practitioner, Medical Intuitive, Psychic Medium, Ancestral Connector, Spiritual Coach, Speaker and Mentor. Allie recounts her spiritual awakening, which was sparked by a deeply moving experience of witnessing her father's soul departing his body. This pivotal moment propel…
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How to effectively deploy an ABM strategy for enterprise targets with Corrina Owens ex Gong enterprise ABM Manager
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40:19
Cognism’s Global Head of Demand Gen, Fran Langham interviews Corrina Owens, ex Gong enterprise ABM Manager and Chief Evangelist of Purple Cork. They cover when to use ABM, what tools are Corrina's favourite and much more.Por Cognism
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Bonus episode: nurture sequences post eBook content download
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8:23
Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks for the penultimate episode in this mini series. In this episode, they're talking all things nurtures.Por Cognism
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